Tired of guessing how to get new coaching clients? Here are 8 strategies that actually work — plus how your website should be doing the heavy lifting.
You got certified. You built your offer. You know exactly how to help your clients get healthier.
And then you sat down to actually get clients - and realized nobody teaches you that part.
Here's what I want you to hear first: that's not a you problem. Coaching and running a coaching business are two completely different skill sets. Your certification trained you to coach. It didn't train you to market, price, or sell yourself. So if getting clients as a health coach feels harder than the coaching itself, it's because it is a different job - one you're allowed to be new at.
I know this one personally. Before I designed websites, I was an IIN-certified health coach and trying to build my own health coaching practice. I could coach. I could not, for the life of me, figure out how to get clients to find me - so I know how it feels to stand there, ready to help people, and hear nothing back.
Now I run a multi 6 figure web design studio where I’m typically booked out 3+ months in advance. I build client-booking websites for health and wellness coaches for a living. Here are 9 strategies I'd tell my past self to get clients now, plus how your website should be carrying its weight in every single one of them.
Why Getting Clients Feels So Much Harder Than Coaching Itself
Coaching school teaches nutrition, behavior change, and how to hold space for a client. It doesn't teach client acquisition, marketing, or how to price your first offer — because that's a business skill, not a coaching skill.
That gap is why so many new health coaches feel stuck at "I'm ready, why isn't anyone booking." You're not behind. You just haven't been handed the business playbook yet. That's what the next 8 strategies are.
1. Tap Your Community First
Your first clients are almost never strangers - they're already in your orbit. Start with referrals, both personal and professional - past coworkers, old clients from a different chapter of your career, anyone in your network who knows your work.
Friends and family count too. Tell them plainly what you do and who you help, and ask them to share your name when the right conversation comes up.
2. Partner With Complementary Businesses
Yoga studios, chiropractors, herbalists, and health food stores already have your exact ideal client walking through their doors. A referral partnership with a complementary business puts you in front of warm, pre-qualified leads without paid ads.
Reach out with a specific ask: a flyer at the front desk, a joint workshop, a referral trade. Chiropractors and massage therapists in particular tend to see the same client base health coaches are chasing - it's a natural fit on both sides.
3. Offer a Beta Deal to Your First Clients
When you're just starting out, beta pricing for your first handful of clients builds momentum faster than "correct" pricing ever will. Offer 50% off a first session for your first 4 clients, or buy-3-sessions-get-1-free.
Make it juicy - genuinely hard to say no to. More clients early on means more referrals down the line, so it's worth starting generous to build your roster. Add real scarcity: "first 4 spots only" works because it's specific and true, not because it's a marketing trick.
4. Get Specific About Who You Help
The best way to attract coaching clients is to niche down to a specific person and a specific transformation — not "I help people get healthier," but "I help postpartum moms rebuild their energy without giving up coffee."
Specificity does two things at once: it makes it dramatically easier for the right person to say yes, and it positions you as the expert in that exact problem instead of a generalist competing with every other coach online.
5. Create Valuable Content Consistently
Show up on Instagram, your blog, and your email list - and pay attention to what actually gets clicks and engagement, then make more of that. Consistency matters more than platform.
You don't need to be everywhere. You need to be somewhere, regularly, saying things your ideal client actually wants to hear. Track it. Let the data tell you what to make next instead of guessing.
6. Make Irresistible Offers (Not Basic Packages)
A standard "4 coaching sessions" package looks like every other health coach's package — which means it's competing on price instead of value. Stack your offer with add-ons that solve your client's specific problem beyond the sessions themselves: a custom meal guide, a private support channel, a done-for-you grocery list.
→See how to organize your services on your website in a way that attracts clients
Entrepreneur Alex Hormozi built an entire framework around this exact idea in his book $100M Offers — the more specific and valuable the stack, the less your price feels like the point.
7. Simply Ask
Sometimes the simplest strategy works the best: send an email to your list or post on your stories letting people know you have a spot opening up next month for a new client, and ask them to respond if they're interested.
I do this regularly in my own business, and you would not believe how many people come out of the woodwork when you just ask. One caveat — this only works if you already have an audience to ask, whether that's a decent email list or a social media following.
8. Launch a Website That Actually Sells For You
Every strategy above gets a client's attention. Your website is what turns that attention into a booked call — and for most new health coaches, it's the missing piece holding everything else back.
Think of your website as your online home base: the place that builds trust, credibility, and brand authority before a single word is exchanged. A referral hears your name and looks you up. A stranger clicks your Instagram bio. What they find next decides whether they book — or bounce.
A conversion-focused website doesn't just sit there looking nice. It takes a visitor through an experience — who you help, how you help them, proof that it works, and exactly where to click next — that leads her straight to your booking page. It's doing the selling for you, while you're with clients, asleep, or living your actual life. See the 7 things every health coach website should include →
That's exactly why I built Squarespace templates designed specifically for health and wellness coaches, with that client-booking structure already built in. You're not starting from a blank page or guessing what belongs on your homepage. You're launching something strategic, on your terms, in weeks instead of months.
What Is the Best Way to Attract Coaching Clients?
Attracting the right coaching clients comes down to clarity, not volume. When your message is broad — "I help people live healthier" — nobody feels like you're talking to them specifically, so nobody acts. When you name the exact person and the exact result you get her, the right people recognize themselves immediately and the wrong ones self-select out, which saves you time on both ends.
This is less about shrinking your business and more about sharpening your aim. A coach known for one clear thing gets remembered, referred, and searched for by name — a coach known for "everything wellness" gets scrolled past. Pick the transformation you're best at delivering and say it plainly, everywhere.
How Do You Book More Discovery Calls as a Coach?
More discovery calls usually come down to visibility of the ask, not visibility of you. A lot of coaches post helpful content for months and never once say "I have room for a new client right now" — so people assume you're either fully booked or not actively taking anyone on, and they never reach out.
Putting that opening directly in front of your list or your following, on a regular basis, does more than almost anything else on this list. It works because it removes the guessing game for your audience — they don't have to wonder if now's a good time to ask, you've already told them. The tradeoff is that it only works once you have people to say it to, so it's a strategy that compounds the longer you've been building your list or following.
Your website plays a quiet but critical role here too. Once someone's interested, the booking link needs to be one click away — not buried on a "contact" page, not requiring three menu clicks to find. A visible, embedded calendar or a clear "book a call" button on your homepage turns a warm "I'm interested" into an actual call on your calendar before she has time to second-guess it. If your site makes her hunt for how to reach you, you're losing calls you already earned.
FAQs: Getting Clients as a Health Coach
Q: What is the best way to attract coaching clients?
A: Get specific about who you help and what transformation you offer — vague positioning like "I help people get healthier" gets ignored. A niche + a website built to convert that attention into a booked call is the fastest combination.
Q: How do I get my first coaching clients with no experience?
A: Start with referrals from friends, family, and your professional network, and offer beta pricing to your first handful of clients. Early momentum and testimonials matter more than a polished track record.
Q: Do I need a website to get coaching clients, or is social media enough?
A: Social media builds visibility, but a website is what converts that visibility into booked calls — it builds credibility and takes a visitor through a clear path to booking, something a social profile alone can't do.
Q: How many discovery calls should a health coach book per month?
A: There's no universal number — it depends on your capacity and pricing — but if you're not consistently asking for referrals, posting valuable content, and directly announcing open spots, you're likely leaving calls on the table.
Q: What should a health coach's website include to convert visitors into clients?
A: A clear statement of who you help and how, proof it works (testimonials or results), and an obvious, low-friction path to book a call — every page should be moving a visitor toward that booking link.
The Bottom Line
Getting clients as a health coach isn't about being a better coach — it's about pairing the business skills nobody taught you (referrals, offers, consistent content) with a website that's actually built to close the loop. Community and content get you noticed. Your website is what gets you booked.
If your site isn't doing that work for you yet, check out the Glo Design Studio templates built specifically for health and wellness coaches — strategic, conversion-focused, and ready to launch in weeks.
If you liked this you might also like:
→4 Essential Pages Every Health Coaching Website Needs
→8 Features Your Website Homepage Must Include
→ How to Design a High-Converting Wellness Website
→7 Health Coach Website Must-Haves
→ Best Squarespace Website Templates for Health & Wellness Coaches
→ The Ultimate Guide to Building a Health & Wellness Website on Squarespace
Hey I'm Jamie - Squarespace Web Designer and Certified Health Coach
I specialize in building strategic, elevated Squarespace websites for health and wellness coaches and practitioners who are ready to grow their business with more clarity, confidence, and ease.
After designing over 100 custom websites and selling over 1,000 templates that support women-owned wellness brand, I’ve seen firsthand how a strategic, beautiful, and professional website can completely shift the way you show up and how you sell online.
This blog is where I share the real stuff: design tips, marketing strategies, and behind-the-scenes insights to help you build a brand online that actually works for you.
Disclaimer: My policy is to only share products and resources that have brought value to me and/or I believe will bring value to my audience. Some of the links in this post are affiliate links, and I will earn a commission if you make a purchase using them.
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The Maven is a Squarespace template for the coach who has genuinely never lost a hair tie in her life. Matcha in hand, candle lit, somehow never scrambling five minutes before a client call. You know the energy. Now your website has it too.
This isn't another site dressed up to look expensive with nothing to back it up. It's built on an actual insight: you’re not selling matcha and slow mornings. You’re selling the systems that make the matcha and slow mornings possible. Every page is built to sell that - not the vibe, the machine behind the vibe.
🎨 Designed specifically for life, health, wellness, and business coaches
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