It's 11pm. You've got 14 tabs open, three Pinterest boards, and zero idea how to actually start your website.
This is the one search result that actually ends the spiral. From total confusion to a clear, doable website plan - in just one sitting.
This is for you if:
You've tried to count up how many pages your website needs and gotten stuck somewhere around "wait, do I need a separate page for that, or does it just go on the homepage?"
You've got a Pinterest board with 40 saved websites - all different styles with no idea how to pick a style that feels right for your business.
You opened a blank homepage, typed "Hi, I'm [your name]," stared at it for a minute, and deleted it. 10876 times.
You've have no idea what to include for your services in a way that will actually… sell and book clients.
You're not techy and even the word “domain” gives you small heart palpitations.
You create your website the right way - but you have no idea how to even get started.
If any of that is you:
The Website Starter Kit is your DIY website bible.
Before you even touch Squarespace, it gets you clear on your goals, your pages, your fonts and colors, your words, and how to actually present your services, so when you finally open that builder, you're not starting from a blank cursor. You already know what goes where.
What You’ll Walk Away With:
✹ Ideal Client + Brand Clarity
You can't write a website for "everyone." This gets you specific on exactly who you're talking to, so every word and design choice afterward has somewhere to land.
✹Focused Website goals
Before you pick a single font, you need to know what the site is actually for - bookings? Inquiries? List growth? This is the part everyone skips and then wonders why their site "looks fine but doesn't do anything."
✹Picking Colors & Fonts
The part that feels the most fun and the most paralyzing at the same time. This gives you a simple framework so "I'll know it when I see it" turns into an actual decision.
✹Creating Clear Offers
If you can't explain your offers in one sentence, neither can your website. This walks you through naming what you actually sell — clearly enough that a stranger gets it in five seconds.
✹the pages you actually need
No more guessing whether you need a Services page or a Programs page or both. This maps your exact site structure — so you're not Googling "how many pages should my website have" at midnight.
✹Choosing Images
Stock photos that feel like you, not like a stethoscope-on-a-laptop stock library. This shows you what to look for (and what to avoid) so your site doesn't look like everyone else's.
“Anywhere I’d been feeling indecisive or wondering, ‘Am I doing this backwards?’ now feels so much more intentional. It really affirmed that I’m setting myself up for success.”
I'm Jamie- founder of Glo Design Studio, former IIN-certified health coach, and the web designer who already speaks your language.
Back in 2014, I tried to build my own health coaching website with zero idea what I was doing - what pages I needed, what to say, what came first - I was completely overwhelmed with no clear path. That website never launched and I eventually walked away from the business because of it.
Fast forward 10+ years and I’ve figured out the whole web design thing. I now I run a thriving 6 figure web design business helping other health and wellness coaches launch beautiful and strategic websites- that actually work! With over 100 websites under my belt, I’ve learned: the women who get stuck aren't missing skill or drive. They're missing a clear starting point.
So I built one. This kit is that starting point - the prep process I now walk every client through before we even touch Squarespace. The one I wish someone had handed me back in 2014.