It's 11pm. You have 14 tabs open, a half-finished Pinterest board, one cold cup of coffee, and zero idea how to actually start your website.
The Website Starter Kit ends that spiral. By the time you close the workbook, your pages are mapped, your offers are mapped out, your colors and fonts are picked, and you know exactly what your site needs to say and to who. All of it on paper, ready to build or drop straight into a website template.
The Starter Kit is for you if:
You've never built a website before (or maybe you have, but felt completely lost) - and you have no idea where to begin.
You don't know if you need 3 pages or 10 - or what's supposed to go on which one.
You're worried that if you just start clicking around, you'll end up with something that looks unfinished or unprofessional.
You don't want more inspiration. You want someone to hand you the steps in order, so you actually know what you're doing before you start.
You keep telling yourself you'll start "once you have more time" - but really, you just don't know what the first step is.
If you're nodding along, then it’s time to stop guessing. Let me give you the Starter Kit instead.
What You're Actually Getting
This isn't a checklist or a mood board. It's a 7-part, fill-in-the-blank workbook with real prompts, questions, and examples so you're never left staring at a blinking cursor on your website wondering what goes there.
You'll walk through:
✹ Who You're Really Talking To
You can't write a website for "everyone." This gets you specific on exactly who your ideal client is and who you're talking to, so every word and design choice afterward feels intentional and aligned.
✹Crystal clear Offers
If you can't explain your offer in one sentence, neither can your website - and that's why so many wellness sites feel vague. This gets you crystal clear before you write a single word of sales copy, so your site says what you actually do (and what it costs to work with you)
✹Picking Colors & Fonts
Turns "I'll know it when I see it" into an actual decision. You'll leave with your palette and fonts locked in, so you're not still fiddling with the color picker three hours into building.
✹Your One Website Goal
Most websites fail for one reason: nobody decided what the site was actually for. Before you touch a single font, you'll lock in the one action you want visitors to take - so you don't end up with five competing buttons and a beautiful site that converts no one.
✹the pages you actually need
No more opening Squarespace and guessing whether you need a Services page, or a Sales page. You'll walk away knowing exactly which pages your site needs - and which ones you can skip.
✹Choosing Images
Stock photos that feel like you, not like a cold and clinical stock library. This shows you what to look for (and what to avoid) so your site doesn't look like everyone else's.
I've prepped for over 100 website launches, and every single one started with these same questions -who she's talking to, what she's actually offering, what the site needs to do. I packaged that into a workbook so you can answer them yourself, in one sitting, for free.
“Anywhere I’d been feeling indecisive or wondering, ‘Am I doing this backwards?’ now feels so much more intentional. It really affirmed that I’m setting myself up for success.”
I'm Jamie- founder of Glo Design Studio, former IIN-certified health coach, and the web designer who already speaks your language.
Back in 2014, I tried to build my own health coaching website with zero idea what I was doing - what pages I needed, what to say, what came first. I was completely overwhelmed with no clear path. That website never launched. I eventually walked away from the business because of it.
Ten years later, I now run a multi six-figure web design studio helping health and wellness coaches launch sites that actually work. Over 100 websites in, I've learned the women who get stuck aren't missing skill or drive - they're just missing a clear starting point.
So I built one. The Website Starter Kit is the starting point I wish someone had handed me back in 2014.