11 Lead Magnet Ideas for Your Wellness Business
If you’re reading this post, you probably already know that lead magnets are the (not so secret) way to get more subscribers to sign up for your email list quickly.
Lead magnets provide something of value for your audience that they desire and will gladly to exchange their email address for. They are an essential piece of your email marketing strategy that boost conversion by over 30%.
But the real question we want to know here, is…
What kind of lead magnet is best for your business?
And this is such a great question, because there are dozens of types of lead magnets that you can create- and the amount of choices can feel overwhelming! Certain lead magnets are better suited for certain industries, types of offerings, or stages of business.
That’s why I’ve curated the 11 best types of lead magnets you should be using for your wellness business. This list will give you eleven inspirational ideas to create lead magnets that will actually work for you, and become a freebie that your subscribers can’t wait to get their hands on!
In this post, I’m going to share with you:
11 lead magnet ideas for your wellness business
Examples of how to use each lead magnet in your business
My favorite tools to each lead magnet beautifully
After you read this post, you’ll feel inspired with some lead magnet ideas that you can implement into your business. You’ll also feel prepared and educated about how to get started creating these lead magnets so you can work them into your email marketing strategy right away!
I help women in wellness launch successful online businesses with brands and websites that give them the confidence to become the leader of a thriving woman-owned business. The last thing I want is for more women to feel confused or discouraged about how to build an email list that converts. Let’s dive in.
Don’t forget to save this post to Pinterest!
1. Quiz
A quiz is one of the highest converting lead magnets. Why? Because people love taking them, especially personality quizzes. Quizzes are fun to take, light, and easily digestible. There is so much anticipation about finding out the answers that you audience can’t wait to hand over their email so they can receive them!
Quiz lead magnet examples:
Get the right meal plan for your personality type!
What’s your goddess archetype?
What superfood is your body craving?
What’s your dosha?
2. E-Book Free Download
E-books are a great lea magnet option for health and wellness professionals. As a leader in the health and wellness industry, you’re an educator. You’re teaching your community about how to live healthier lives so that they can feel better. E-books are great for lead magnet conversion because they teach your audience more about what you do. The trick is to make sure the info your providing is something they need to know!
A few e-book lead magnet examples are:
A recipe book: share a handful of your favorite recipes
An introduction to [what it is that you do] i.e. human design, astrology, manifesting, meditation
A how-to book: give your audience a step by step process showing them how to do something they desperately want to learn to do
3. Challenge
A challenge is when you invite your audience to join you in practicing a healthy habit everyday over a specific period of time. This is a great option for more established businesses with a larger following. A challenge is great to promote on social media where your audience can engage together over the results!
A few ideas for your challenge are:
a meditation challenge (pre-record a different meditation each day)
a yoga challenge (try a new pose each day)
a plant-based eating challenge (share your favorite plant-based recipes to get your audience excited about a plant-based diet)
an embodiment challenge (share a different tool to help your audience feel more embodied every day)
4. Checklist
Create a checklist to help your audience find more clarity about how to do something correctly, or how to prepare for something. A checklist is one of the simplest, but also one of the most powerful lead magnets, because people love the feeling of accomplishment by checing things off their list!
Checklist Ideas:
A self care checklist
A fitness routine checklist
A morning routine checklist
A work from home wellness checklist
5. Tutorial
A tutorial is a video where you show your audience how to do something they deeply wish they knew how to do. Tutorials are great if your audience prefers visual content, or if you have something to teach that is easier to show rather than explain.
A few tutorial ideas are:
A cooking tutorial: Show them how to prepare one of your favorite recipes
A yoga tutorial: record on of your favorite yoga flows, or show them a few positions that help a specific problem (heart openers, hip openers, back stretch etc.)
A breath work tutorial
6. Webinar
Webinars are a great lead magnet option to help you build an audience who wants to learn more about what you do. This is a great way to warm up a large number of people to your services, and give them all of the info they need to know about what you do and how to book with you. Webinars also position you as a leader or an expert in your industry because they are showing off your leadership and educator skills in action.
A few webinar lead magnet ideas are:
Teach your audience the pillars of your business (what’s it built on and why is it important to your audience)
How to get from A to B: teach your audience about the transformation they’ll get after working with you
How to tell if they’re ready to start working with you: Teach them the signs they should look for to know when they’re ready to invest in your services
7. Exclusive Blog Post
Tease your audience with an exclusive blog post that they can only get if they subscribe to your email list. This is a great opportunity to teach them something they desire to learn or show them how to fix a problem they’re struggling with. Make sure it’s fully of juicy and valuable info!
Exclusive blog post ideas:
5 Ways to [get a desired result]
3 Secrets to [get something they desire]
The 4 mistakes that are [causing a problem/struggle]
8. Discount
A discount is a great option for product based businesses, online stores, and e-commerce websites. This gives your audience an invitation to try out your product at a decreased rate. This builds trust and reliability in your audience and gets them on your email list so you can notify them about future product launches and specials.
Discount ideas:
Take a % off an order over a certain amount
Offer a 2 for 1 discount
Offer a free product or add-on to their first order
9. Mini Course
Design a mini-course for subscribers so they can learn how to do something they desperately desire to do in a quick and easy to digest course. A mini course is a great lead magnet option that builds trust in your brand and positions you as an expert in what you do.
A few mini course examples are:
An Intro to Ayurveda 101
How to Eat Intuitively: The Basics
5 Ways to Connect to Your Womb Wisdom
10. Roadmap
Create a roadmap to show your audience how to get from point A (where they are now with the problem they are struggling with) to point B (their desired outcome). A roadmap can be laid out as a list, a linear timeline, or a slideshow with a step shown on each page. A roadmap help yours audience visualize how they can find a solution to their problem, and they’re seeing you as the one who can get them there.
Roadmap lead magnet examples are:
The Roadmap to resolving your gut issues
The Roadmap to understanding your astrological chart
The Roadmap to become a yoga teacher
The Roadmap to discover your dharma
11. A set of journal prompts
Offer a set of journal prompts to help your audience discover more about themselves and how your services can help them. This is a great lead magnet option for health, wellness, life, or spirituality coaches who work one on one with clients doing inner work to get a desired result.
A few journal prompt examples are:
Imagine yourself with [desired outcome]. How does this feel? What does your life look like now?
If you could wave a magic wand and make [problem] go away, what would that look like? How would your life be different? How would this make you feel?
Write about one thing you are grateful for every day. How do you feel after each day? After a week?
Next Steps
Lead magnets are essential to developing a high converting email list. They are the first piece of the funnels that grabs your subscribers attention and makes them join your list.
A lead magnet also gives you the opportunity to show your audience how valuable you can be to them and gives them a taste of what it could be like to work with you. The 11 lead magnets that work really well for businesses in the wellness industry are: quizzes, e-books, challenges, checklists, tutorials, webinars, exclusive blog posts, discounts, mini courses, road maps, and journal prompts.
I want to share with you the platform that helped me triple my email list in under six months. That platform is Flodesk.
Flodesk is an email marketing platform that has played a core role in helping me optimize my email marketing and making sure that my lead magnets are being signed up for and delivered. Not only have I seen enormous growth in my email list, but it’s been easier than ever to prioritize email marketing in my business.
Sign up for Flodesk today with my exclusive referral link and get 50% off your first year!
Now that you feel totally inspired by these eleven lead magnet ideas for wellness business, I hope you can’t wait to get started on your lead magnet creation!
A few of my favorite tools that help me create gorgeous lead magnets in my business are:
Canva: for e-books, presentations, and pdfs
Keynote: for slideshows and webinars
Loom: for tutorials or recording
Squarespace: to set up discounts for your online store
Typeform: for quiz creation
If you liked this post, you may also like:
→What is a Lead Magnet and Why Do You Need One?
Don’t forget to save this post to Pinterest!
Hey I'm Jamie
-web designer, brand strategist, and former certified health coach turned creative studio founder. I specialize in building strategic, elevated Squarespace websites for wellness professionals who are ready to grow their business with more clarity, confidence, and ease.
After designing over 90 websites and supporting dozens of service-based entrepreneurs, I’ve seen firsthand how intentional design and smart strategy can completely shift the way you show up, and how you sell. This blog is where I share the real stuff: design tips, marketing strategies, and behind-the-scenes insights to help you build a brand that actually works for you.
Disclaimer: My policy is to only share products and resources that have brought value to me and/or I believe will bring value to my audience. Some of the links in this post are affiliate links, and I will earn a commission if you make a purchase using them.
Related Posts
Shop the Templates
For more web design inspiration and marketing tips, follow @glocreativedesign
