Why My Website Templates Are Built Specifically for Wellness Professionals
Most website templates aren’t built for wellness professionals, and it shows. Here’s why I created templates just for you, how they’re different, and why that difference matters if you want to grow a credible, heart-led business.
In this post we’ll cover:
Why Wellness Pros Need a Different Kind of Website
My Journey: From Health Coach to Website Strategist
The Problem with Generic Website Templates
What Makes My Templates Different
Why Strategy Matters More Than Design
Inside the Glo Template Experience
Real Results from Wellness Pros Like You
Explore the Collection or Get Support
Why Wellness Pros Need a Different Kind of Website
You’re not here to run a dropshipping store or a trendy lifestyle blog.
You’re here to help people feel better in their bodies, their minds, and their lives.
But the truth is: wellness service providers are often underserved when it comes to web design. Most templates are made for influencers, creatives, or ecommerce brands, not coaches, therapists, or practitioners trying to grow a service-based business.
If you’ve ever tried to DIY your site or make a generic template “work,” you know how frustrating it can be.
Here’s what you actually need:
A site that communicates who you are and what you offer
A layout that guides people toward booking or joining your list
Copy prompts that help you clarify your message
A backend experience that doesn’t require you to become a tech wizard
That's exactly what these templates were designed to do.
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My Journey: From Health Coach to Website Designer & Strategist
Before I became a designer, I was a certified health coach building my own wellness brand from scratch.
And it was hard.
I was so excited to use my skills and experience with health and wellness and work with other women to help them feel better. But that excitement quickly died when I had to actually do the business stuff.
I had no idea how to create a website, or a brand, or an offer suite. It felt like learning a new language- and ultimately the overwhelm and frustration made me walk away.
Fast forward over 10 years, and I’ve grown a successful multi six figure web design studio. Now I really get the business stuff.
And now I wonder what things would have been like if I had known then what I know now.
Which is why I created my Squarespace templates. For women in the wellness field who need clarity, strategy, and confidence.
Now, after working with over 90 wellness professionals on custom websites and designing multiple templates specifically for this space, I’ve taken everything I learned and turned it into a high-impact, simplified system that helps you go from “WTF am I doing?” → to a confident, strategic launch.
The Problem with Generic Website Templates
Here’s what most templates don’t take into account:
You’re selling services, not products—and you need more than just a pretty homepage.
You need to build trust quickly—which means your visuals, copy, and layout have to work together.
Your work is deep and nuanced—and generic design just doesn’t capture that.
You're juggling a lot already—you don’t have time to troubleshoot design bugs or hire a developer just to change your fonts.
Most templates don’t consider these things. Mine do- because they were built for you from the start.
What Makes My Templates Different
Let’s break it down:
Wellness-Focused
I don’t design for everyone, and that’s on purpose. These templates are made specifically for service-based wellness businesses: health coaches, therapists, nutritionists, yoga teachers, energy workers, and more. The layout, flow, and style are tailored to your work- not just any online brand.
Strategy-Backed
Each template is designed using my signature conversion framework, focused on helping you get more inquiries, leads, and bookings. This isn’t just a vibe—it’s intentional design with real business goals in mind.
Elevated Aesthetics
Clean, modern, high-end visual design that communicates instant trust and professionalism. Your website will finally feel like the brand you’ve been growing behind the scenes.
Actually Easy to Use
No more tech meltdowns. These templates are built on Squarespace 7.1, mobile-optimized, SEO-friendly, and 100% customizable, without needing to code or start from scratch.
For Women, By Women
As a woman in business myself, I understand the emotional and energetic weight of putting yourself out there. These templates are made with care, clarity, and compassion for women building businesses that make the world better.
Why Strategy Matters More Than Design
Beautiful design without strategy is a band-aid fix. It might look pretty and get you compliments, but under the surface, you still have the same root problems.
Here’s what wellness pros actually need their websites to do:
Clearly explain your services
Build trust with aligned visitors
Guide people to a single action (booking a call, submitting an inquiry etc.)
Be easy to update as your business evolves
That’s why every template includes built-in sales flow pages (like freebie opt-ins and booking funnels), strategic copy prompts, and optional access to a full website copywriting template.
Inside the Glo Template Experience
Every template includes access to the Glo Up Lounge, a supportive portal with everything you need to confidently launch your website:
Step-by-step video tutorials for customizing your template
Website Planner to organize your brand and content
SEO and Launch Checklists to make sure your site gets seen
Web Design Masterclass so I can show you my exact strategy for styling my designer custom websites
Optional: Full website copywriting template for effortless messaging
You’re not left on your own. You’re supported through every step of the process.
Explore the Collection or Get Support
If you’re ready to stop patchworking your online presence and finally launch something that feels aligned, strategic, and so you- you have options:
→ Browse the full Squarespace template shop
→ Want support customizing? Explore semi-custom services →
Still thinking about it?
Start with my free Homepage Copy Cheat Sheet to clarify your brand message and get a taste of what it's like to work with Glo 🖤
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Hey I'm Jamie
-web designer, brand strategist, and former certified health coach turned creative studio founder. I specialize in building strategic, elevated Squarespace websites for wellness professionals who are ready to grow their business with more clarity, confidence, and ease.
After designing over 90 websites and supporting dozens of service-based entrepreneurs, I’ve seen firsthand how intentional design and smart strategy can completely shift the way you show up, and how you sell. This blog is where I share the real stuff: design tips, marketing strategies, and behind-the-scenes insights to help you build a brand that actually works for you.
Disclaimer: My policy is to only share products and resources that have brought value to me and/or I believe will bring value to my audience. Some of the links in this post are affiliate links, and I will earn a commission if you make a purchase using them.
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