4 Essential Pages Every Health Coach Website Needs
4 Essential Pages Every Health Coach Website Needs
If you’re a health coach building a website for the first time (or rebuilding one that never really felt right), the hardest part usually isn’t design.
It’s knowing where to start.
Squarespace gives you endless options. Page templates. Layouts. Sections. Features. And suddenly you’re stuck asking questions like:
What pages do I actually need?
Am I missing something important?
Do I need a blog? A sales page? Both?
Why does this feel way more complicated than it should?
After designing 90+ websites for women-owned wellness brands, I can tell you this with certainty: most health coaches don’t need more pages - they need the right foundation.
Before you worry about blogs, funnels, or fancy extras, there are four pages that are non-negotiable. These pages create clarity, guide your visitors, and support actual inquiries whether you’re using a Squarespace website template or planning a custom site later.
Let’s break them down.
Why Website Structure Matters for Health & Wellness Coaches
Your website isn’t just a collection of pages. It’s an experience.
Someone lands on your site because:
They’re curious
They’re struggling with something
They’re considering support - maybe for the first time
Your job isn’t to impress them with how much you know.
It’s to help them feel oriented, supported, and confident enough to take the next step.
That’s where structure comes in.
A clear website structure:
Reduces overwhelm for you
Reduces confusion for them
Builds trust without forcing a hard sell
And it always starts with these four pages.
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1. Your Homepage: The Anchor of Your Health Coaching Website
Your homepage is not meant to say everything.
Its job is much simpler and much more important.
Your homepage should help someone quickly understand:
Who you help
What you help them with
What they should do next
That’s it.
The biggest mistake I see for health coaches is that this page often becomes a dumping ground for information - long bios, multiple offers, every credential you’ve earned. But a strong homepage is actually about orientation, not explanation.
Think of it as the welcome mat to your business.
A well-structured health coaching homepage:
Sets the tone and energy of your brand
Clearly positions you and your work
Gently directs visitors to deeper pages (About, Services, Contact)
You’re not selling here.
You’re saying, “You’re in the right place, let me show you around.”
2. Your About Page: Where Trust Is Built
Despite what many people think, your About page isn’t really about you.
It’s about helping your potential client feel safe, understood, and confident that you’re the right person to support them.
For health coaches especially, trust matters. This work is personal. Vulnerable. Often emotional. People want to know who they’re working with, but only in ways that feel relevant to their journey.
A strong About page:
Shares your story with intention
Connects your background to your client’s needs
Reinforces your values, approach, and philosophy
This is not the place for your full life story or resume-style credentials.
It is the place to show that you get it, and that you’re grounded, capable, and aligned.
If someone reads your About page and thinks, “She understands what I’m going through,” you’ve done it right.
3. Your Services Page: The Most Misunderstood Page on a Health Coaching Website
If there’s one page that causes the most confusion, it’s the Services page.
And it makes sense. This is where clarity, confidence, and decision-making all collide.
Your Services page should clearly explain:
How someone can work with you
What problem each offer helps solve
What the next step looks like
But how you structure this page depends on your business, and this is where many health coaches get stuck.
Multi-Service Pages
A multi-service page lists several offers in one place.
This works well if:
You have multiple tiers of one coaching program
You need a “splash page” that gives a brief introduction of each service/offer
You have a few different services that work for the same ideal client
The info for each service is pretty brief (you can fit it in 1-2 short paragraphs)
A multi-service page acts like a menu. It gives visitors options without overwhelming them, as long as each service is clearly explained and intentionally positioned.
Single-Service Pages
A single-service page focuses on one core offer.
This is ideal if:
You have a signature program or package
Your offer is higher-ticket
You want to guide visitors toward one clear outcome
Single-service pages allow for deeper storytelling, stronger positioning, and higher conversions - but they require clarity and confidence in your offer.
How to Know Which One Is Right for You
Check out my post: How to Organize Your Services On Your Website for more details about how to decide which services page is right for your website.
4. Your Contact Page: Turning Interest Into Action
Your Contact page is the bridge between curiosity and connection.
This page should make it feel easy, inviting, and safe for someone to reach out.
A strong Contact page:
Clearly explains how to get in touch
Sets expectations for what happens next
Uses language that feels warm and reassuring
Whether you’re using a simple contact form or a booking link, the goal is the same: remove friction and invite conversation.
If someone has made it to this page, they’re interested. Your job is to meet them there with clarity and care.
Other Pages You May Need
Once your foundation is in place, there are other pages that can support growth, but they’re not required to launch.
A Blog
Blogs are powerful for:
SEO
Long-term traffic
Building authority
But they’re optional in the beginning. Launch first. Add content later.
Sales Pages
Sales pages work well for offers that clients would pay for directly on your site (they don’t require a sales call to sell). This includes:
Group Programs/Memberships
Courses & Digital Products
Retreats/Big Ticket Events
Most health coaches add these once their offers are validated and traffic increases.
Resources or Affiliate Pages
These can support:
Passive income
Trust and transparency
Education
Again - helpful, but not essential at the start.
Start With the Essentials, Then Build Intentionally
You don’t need a massive website to look professional or book clients.
You need clarity.
These four pages - Home, About, Services, and Contact - create a strong, flexible foundation that works whether you’re:
Launching your first health coaching website
Using a Squarespace website template
Preparing for a future custom design
Start here. Get these pages right. Everything else becomes easier from there.
If you want support building a website that already includes this structure, without overthinking every decision, that’s exactly why my health coaching website templates exist. These are strategic website foundations that are easy to customize, launch, and will grow with your business.
Want This Structure Done For You?
If reading this brought a sense of relief - like, okay… this finally makes sense — that’s not an accident.
Every one of my Squarespace website templates for health coaches and wellness professionals is built around these exact four pages:
A homepage that guides instead of overwhelms
An About page that builds trust (without oversharing)
A Services page designed for clarity and confident decision-making
A Contact page that makes reaching out feel easy
You’re not starting from a blank screen or guessing what goes where. The structure is already there - thoughtfully laid out, strategically designed, and flexible enough to grow with your business.
If you want a website that feels professional, aligned, and actually supports your next step (without spending months figuring it out), this is the easiest place to start.
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Hey I'm Jamie
Web design studio founder and former certified health coach - I specialize in building strategic, elevated Squarespace websites for wellness professionals who are ready to grow their business with more clarity, confidence, and ease.
After designing over 90 websites and supporting dozens of service-based entrepreneurs, I’ve seen firsthand how intentional design and smart strategy can completely shift the way you show up, and how you sell. This blog is where I share the real stuff: design tips, marketing strategies, and behind-the-scenes insights to help you build a brand that actually works for you.
Disclaimer: My policy is to only share products and resources that have brought value to me and/or I believe will bring value to my audience. Some of the links in this post are affiliate links, and I will earn a commission if you make a purchase using them.
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