What Should I Say on My Homepage? A Copywriting Guide for Wellness Pros
Let’s be real- writing your homepage can feel like a total spiral. You sit down to get started and immediately start second-guessing everything.
✖️ What am I supposed to say?
✖️ What sections do I need?
✖️ Is this too much? Too little? Too cheesy?
✖️ Wait… do I even sound like myself here?
If your homepage feels more like a blank stare than a warm welcome, you’re not alone. I’ve seen this same struggle come up for so many wellness pros- smart, capable women who are amazing at what they do… but feel totally stuck when it comes to writing about it.
This blog post will walk you through a simple, clear layout you can follow today (yes, even if you have zero copywriting experience). And if you want to go deeper? I’ve got a free resource you’re going to love.
Here’s what you’ll learn in this post:
The must-have sections every homepage needs
What each section is actually for (and how to write it simply)
Where to put your call-to-action so it gets more clicks
Common mistakes wellness pros make on their homepage
How to write a homepage that feels aligned and gets results
Let’s get into it!
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How to Write a Homepage for Your Website That Feels Like You
Your homepage has one job: Hook the right people, make them feel seen, and guide them to take action.
It’s not meant to be a full-blown novel or a never-ending scroll. Think of it like the main menu of your brand- just like a magazine table of contents.
Give them a little taste of what’s inside
Guide them to the section that’s most relevant to them
Make it easy to take that next right step
When you structure your homepage like this, it becomes a powerful client converting tool, not just a pretty page.
Website Homepage Content Ideas: The 5 Things You Actually Need
If you're staring at a blank page wondering what even belongs here, start with these 5 essentials:
1. A Brand Statement in Your Header
This should be crystal clear:
→ What you do
→ Who you help
→ Why it matters
→ And what they should do next (CTA button = essential)
This is your big “you’re in the right place” moment.
2. A Services Overview
Give a quick peek into how you help people. Don’t overload this with every single offer—just enough for someone to understand the transformation you provide.
3. Social Proof
A short, powerful testimonial or client quote goes a long way in building trust. Even one thoughtful piece of feedback can help your audience feel more confident in you.
4. A Mini About Section
People buy from people. Even a quick note about who you are, what you care about, or why you started your business can build a genuine connection—without overwhelming them with your full story.
5. A Clear Next Step
You always want to guide them forward. Whether it’s booking a discovery call, checking out your services, or downloading a freebie—make the next step easy and obvious.
The 4 Most Common Homepage Copywriting Mistakes (I See All the Time)
Let’s be honest, writing copy for your homepage is one of the hardest parts of building a website. Not because you’re bad at writing, but because it’s so easy to overthink it.
Here are the top 4 mistakes I see wellness pros make when writing their homepage- and what to do instead:
1. Talking about yourself more than about your client
Your website isn’t about you- it’s about your ideal client. Position them as the hero of their own story. You are the guide that helps them get what they want.
Instead: Lead with a clear, client-centered statement that shows who you help and the problem you solve. Make them feel like they’ve landed in the right place.
2. Writing like a résumé or bio
Your homepage isn’t your About page, and it definitely isn’t your CV. Listing your certifications or background right away makes the page feel cold and formal.
Instead: Focus on how you help people feel. Save the credentials for your about page- the homepage is all about the transformation you provide. Bring in your warmth, energy, and connection.
3. Hiding the call-to-action or making it too soft
If your CTA is buried at the bottom of your page, or it just says “Learn More”, you’re missing a big opportunity.
Instead: Make it easy and obvious. Buttons like “Book a Free Call,” “Explore Services,” or “Start Here” convert better and feel supportive.
4. Writing way too much (aka over-explaining everything)
If your homepage scrolls on forever and covers every detail of your services, process, and life story… it’s too much.
Instead: Think of your homepage like a sampler plate or magazine menu. Give them a little taste of the most important pieces- and guide them to learn more on the pages that actually do the selling (your services + sales pages).
Modern Website Design Templates Make It Easy
The truth? Most wellness pros I work with aren’t sure what belongs and what doesn’t.
That’s exactly why I created my collection of Squarespace Website Templates.
They’re designed to take the guesswork out of it, and instead give you strategy-driven frameworks you can plug your content into without hiring a custom designer.
Each one is built with the exact layout I use for my 1:1 clients.
So if you’re asking yourself:
“Where does this section go?”
“What should this say?”
“Is this too much? Not enough?”
These templates already have the answers- you just need to fill in your words.
The Best Place to Start? Your Homepage Copy
Here’s the flow I recommend:
Start with your copy
Then choose the right template
Plug it in, customize, and launch
And that first step? Let’s make it super simple…
Write Your Homepage Copy in Under 60 Minutes
Inside the homepage copy cheat sheet, you’ll get:
✓ A fill-in-the-blank homepage copy template
✓ My go-to prompts to help you sound like you
✓ Examples and formulas to spark inspiration
✓ The layout I use on every website I build
You’ll go from “no clue what to say” to “confident and clear” in under an hour.
If you liked this post, you may also like:
How to Organize Your Services on Your Website
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Hey I'm Jamie
-web designer, brand strategist, and former certified health coach turned creative studio founder. I specialize in building strategic, elevated Squarespace websites for wellness professionals who are ready to grow their business with more clarity, confidence, and ease.
After designing over 90 websites and supporting dozens of service-based entrepreneurs, I’ve seen firsthand how intentional design and smart strategy can completely shift the way you show up, and how you sell. This blog is where I share the real stuff: design tips, marketing strategies, and behind-the-scenes insights to help you build a brand that actually works for you.
Disclaimer: My policy is to only share products and resources that have brought value to me and/or I believe will bring value to my audience. Some of the links in this post are affiliate links, and I will earn a commission if you make a purchase using them.
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