3 Signs You've Outgrown Your DIY'd Website
Is Your DIY Website Holding You Back? 3 Signs It's Time to Upgrade and Grow Your Business Organically!
Imagine having a website that not only looks stunning but also attracts your ideal clients effortlessly. If your DIY website isn't cutting it, it's time to make a change.
As a female coach or service provider, your website can be a make-or-break factor in attracting the right clients and building a supportive and sustainable business. While DIY website builders are a great resource when you are just starting your new business and on a tight budget- they don’t offer all of the support you’ll need to grow organically online. If you're ready to step up your game and reach your full potential, it's time to explore the signs that indicate you've outgrown your DIY'd website.
Your coaching business deserves a website that wows, converts, and aligns with your vision. If your DIY website feels like it is falling short, it's time to make a change. In this blog post, we'll explore three signs that indicate you've outgrown your DIY'd website. We’ll also explore two ways to upgrade to a professional, strategic, and aesthetic website that will actually work for you by attracting aligned clients and marketing your business organically online.
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3 Signs You've Outgrown Your DIY'd Website
When you’re a new business owner, DIYing your website is a great option to provide yourself with an online platform (or storefront) where you can send potential customers. As your business grows however, you’ll find it’s time to step things up a notch and invest in a professional websites. Here are three telltale signs it’s time to level up.
You’re not booking clients through your website
Having just a pretty web platform can do the trick if all you’re needing is a place to send potential clients for more information- BUT if you’re ready to see consistent, qualified leads come through your website each week, then it’s time to upgrade your DIY website into a professional marketing machine.
DIY websites often end up lacking the strategy necessary to attract and convert your ideal clients. Free website builders are a great option to create a simple site quickly and easily, but these sites lack the essential developmental steps to build a website that will actually converts visitors into paying clients.
Professional web designers and strategists can analyze your target audience, their goals, and the desired user experience to create a website that strategically guides visitors towards conversion. Even some premium website templates offer additional tools and resources to help you. From intentional site map layout to optimized call-to-action placement to seamless navigation and user flow, a professional website can significantly enhance lead generation and conversion rates, resulting in more booked clients for your small business.
2. You’re not getting website visitors
Since DIY websites are often created to perform as a simple platform to host your small business website, they do not have the strategies in place to help you grow your website traffic. Without website traffic (visitors coming to your website) your site won’t have anything to convert into paying clients in the first place!
Most new business owners don’t consider important online marketing strategies like SEO (search engine optimization) when they create their DIY websites- and that’s ok…for a while. When you start growing your business and find that you are ready to take on more clients, bringing in consistent bookings and increased revenue, you’ll want to make sure your website is optimized so that it can easily be found through Google.
Most professional web designers and strategists include SEO optimization or offer SEO add ons to their web design packages. This ensures that you are driving more organic website traffic to you website without using paid ads. Many premium website templates also offer SEO guides or checklists to help you DIY a simple SEO strategy for your website.
3. Your website is lacking a brand identity and message
One of the biggest complaints I hear from business owners about their DIY websites is that they don’t feel like it stands out, looks or sounds professional, or feels like them. If you can agree with these points about your DIY website, then you are lacking strong branding and messaging- essential elements to a high converting website!
DIY websites often lack a clear brand message as well as a cohesive and authentic brand identity. This can deeply effect the way your audience interacts with and perceives your brand. A site that lacks strong branding and messaging struggles to position themselves professionally, stand out as an expert in a saturated industry, and is confused about who they are, who they serve, and what they want to offer to the world. All of these factors can effect your brand’s credibility and trust factor.
A professional website designer can help create a cohesive visual identity, utilizing color schemes, typography, and imagery that resonate with their target audience. Additionally, professional copywriting can refine and enhance your messaging, ensuring your ideal clients clearly understand who you are, what you do, why you’re different, and how you can fix their problem in a unique way. Branding and messaging are meant to evoke an emotional response from your ideal clients and give them a reason to work with YOU over anyone else in your industry.
Next Steps
Ready to Upgrade Your DIY Website? Here are Two Ways to Start Your Website Redesign:
Your coaching business deserves a website that truly represents your brand, attracts aligned clients, and drives organic growth. While a DIY website might have served its purpose in the early stages, it's important to recognize the signs that indicate you've outgrown it and understand what your options are when it comes to redesigning your website.
Custom Web Design
Working with a professional web designer is the best way to ensure you are launching a new website created to convert. A good web designer is experienced in taking your target audience, website goals, brand strategy, and user experience into consideration when redesigning your website. Many web designers can also either help you with (or direct you to) an SEO expert, copywriter, and/or brand designer to help establish a strong brand, messaging, and SEO strategy on your new site, allowing you to book more aligned clients and see more organic online growth!
Designer Website Templates
Designer website templates are an excellent option if you’re ready to upgrade your website on a budget. Website templates are the perfect blend of DIY with professional designer aesthetic and strategy built in. It’s important to look for a premium template that is designed specifically for your industry, has conversion strategies built in, and includes resources to help you implement strong branding, SEO, and marketing strategies.
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Hey I'm Jamie
-web designer, brand strategist, and former certified health coach turned creative studio founder. I specialize in building strategic, elevated Squarespace websites for wellness professionals who are ready to grow their business with more clarity, confidence, and ease.
After designing over 90 websites and supporting dozens of service-based entrepreneurs, I’ve seen firsthand how intentional design and smart strategy can completely shift the way you show up, and how you sell. This blog is where I share the real stuff: design tips, marketing strategies, and behind-the-scenes insights to help you build a brand that actually works for you.
Disclaimer: My policy is to only share products and resources that have brought value to me and/or I believe will bring value to my audience. Some of the links in this post are affiliate links, and I will earn a commission if you make a purchase using them.
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