How This Human Design Coach Increased Website Traffic with a Glo Squarespace Template
See how The Academic, a Squarespace template built for wellness coaches and therapists, helped astrology and human design coach Alice Slazak finally launch a site that felt like her - and even started building website traffic and ranking on Google.
Alice Slazak had a graphic design background. That's the detail that makes her story worth telling, because it means her first website wasn't held back by a lack of design instinct - it was held back by something templates rarely solve on their own: structure.
She knew her sitemap and what pages she needed. What she didn't know was how to turn that sitemap into a path that actually moved someone toward booking with her, or how to make five separate pages feel like one cohesive brand instead of, in her words, "disconnected blocks with nothing flowing as one cohesive design."
That changed when she rebuilt her site, The Cosmic Solace, with The Academic Squarespace template. Here's Alice, in her own words, on what her old site was missing, why structure mattered more than style, and what actually got her to launch.
Who Is Alice Slazak?
Alice runs The Cosmic Solace, a human design and astrology coaching business built around a simple promise: helping people find solace in the chaos. This wasn't her first website - but it was the first time she had, as she put it, "a solid, functional, and aesthetic foundation to actually build from, and that meant everything."
Her biggest fear going in wasn't the tech. It was the business concept itself, whether the offer was clear enough to stand on its own. "The Glo Up Lounge and the copywriting templates took the technical fear completely off the table," she said. "It got to a point where I couldn't not launch! Everything I needed to actually do it was right there."
The Old Site Problem: A Designer Who Couldn't Design for Herself
"I actually have a graphic design background, but when it came to my own work, I felt stuck," she admitted.
The real gap wasn't visual. It was structural. "I knew the basic sitemap, but I didn't know how to structure each page to actually meet a client where they were and guide them toward wanting to work with me. I also didn't know how to translate that into copy." That's a strategy problem, not a design problem, and it's the exact reason built-in structure and content guidance matters more for wellness coaches choosing a Squarespace template than color palettes ever will.
Mobile design from The Academic
The Academic Squarespace Template across multiple devices
The Academic website template for therapists + coaches
Why The Academic Template Was the Right Fit for this Human Design Coach
What sold her was restraint. "I was looking for something grounded and practical, not busy, not too much going on. I loved the use of white space and editorial-style images, and I wanted the site to feel professional but still approachable." She also pointed to the built-in freebie opt-in page and course feature as reasons the template could grow with her business rather than needing a rebuild later.
Inside the Glo Up Lounge: "There's No Excuse Not to Launch"
The Glo Up Lounge is the video tutorial and template library that comes with every purchase, walking coaches through customization and launch step by step. Alice's review of it is one of my favorites I've ever received: "For something that can feel overwhelming very quickly, this is the space to be. Even when I thought something wasn't possible, like a vertical line, I found it in the Glo Up Lounge."
She didn't need it to be simpler - she needed it to be complete, and it was. "You'd think a website launch requires a professional's hand, but the whole process, from purchase to implementation, integration, and launch, you feel so held the whole way through. You really can do it yourself."
The Results: Steady Traffic and Ranking on Google
Alice is building The Cosmic Solace from the ground up, so she doesn't have big revenue numbers to report yet - and she said so plainly, which is exactly the kind of honest update I'd rather share than an inflated one. What she does have is real, trackable movement.
"I've noticed steady click-throughs from my social media handles, and when I check my analytics, the traffic is continuous, which is a great sign for a grounds-up business. It's also showing up on the first few pages of a Google search, which makes me really happy, seeing it show up like a real website for a real business."
That last point matters more than it might sound like. Organic search drives roughly 53% of all trackable website traffic, according to BrightEdge's channel research - more than social, paid search, or any other single source. A brand-new site earning early Google visibility isn't a vanity metric; it's the channel most likely to compound over time. If you want the specific groundwork Alice's site is already benefiting from, the guide to growing organic traffic as a wellness coach walks through it.
Beyond the numbers, people are simply responding to the site itself. "The people I've shown it to have said it looks amazing, professional, and that they love the site." For a business built on trust in a niche as personal as human design and astrology, that reaction is doing real work before a single discovery call happens.
FAQs: Squarespace Templates for Health and Wellness Coaches
Q: Do I need to be tech savvy to launch a Squarespace template?
A: No. Jessica described herself as "VERY not tech savvy" and still launched her site using the built-in content prompts and step-by-step video tutorials that come with each template.
Q: How long does it take to launch a website with a Squarespace template?
A: It varies by how much content you already have written, but most coaches in as little as a few days to a couple focused weeks rather than months, since you’re pretty much just filling in your words and images in a prebuilt, done-for-you website.
Q: Will a template actually fit a specific coaching niche, like pelvic pain or somatic work?
A: Yes, if the template's tone matches your audience's emotional needs. Jessica chose The Healer specifically because its calm, feminine feel invited people in around a vulnerable health topic, which mattered more to her than generic customization options.
Q: Is a Squarespace template still "a lot of work" compared to hiring a designer?
A: It's meaningfully less work than a custom build, but it's not zero effort -you're still writing copy and making brand decisions. Jessica put it plainly: "It was still a lot of work, don't get me wrong, but you guys made it literally as easy as it could possibly be without hiring someone to do it."
What Alice Would Tell the Next Coach
Asked what could be improved, Alice's answer was refreshingly close to nothing. "Honestly, I'm not really sure. Unless my business develops a need outside of what's already been fulfilled, I can't see any parts of the product or process that need improving." She mentioned wanting to keep learning SEO, and noted that a lot of it is already covered across the blog — which, if you're in the same spot, is exactly what the guide to building a Squarespace website for wellness brands is there for.
Her favorite part of the finished site ended up being the homepage - "the perfect landing page," she called it, broken into clear sections for services, a bit about her, blog articles, specialties, testimonials, and features, so a visitor gets a full snapshot fast. Her blog has become something she didn't expect to love this much: "my own little sacred corner for reflections, practical tips, and everything else related to my business."
The Takeaway
Alice's old site had good bones and no direction. The Academic template gave her both the structure to guide a visitor toward working with her and the confidence to stop second-guessing her own design instincts. That's the actual value of a template built for your specific audience - not just a prettier page, but a clear next step on every one of them.
If your site feels like Alice's old one — technically fine, visually stuck — browse the templates built for coaches, therapists, and holistic practitioners and see which fits your brand's tone.
Want to test the waters first? Start with the free Website Starter Kit.
Shop the Templates
If you liked this you might also like:
→ How This Health Coach Increased Her Revenue with a Glo Squarespace Template
→ Best Squarespace Website Templates for Health & Wellness Coaches
→The Complete Guide to Squarespace Templates for Health & Wellness Websites
→ The Ultimate Guide to Building a Health & Wellness Website on Squarespace
→ Avoiding Website Templates Because of Tech Stress? Read This!
→ DIY Website Template vs. Web Designer: How to Choose Your Website Path
→ 4 Common Website Template Myths Debunked
→ 5 Ways a Squarespace Template Can Increase Client Bookings
Hey I'm Jamie - Squarespace Web Designer and Certified Health Coach
I specialize in building strategic, elevated Squarespace websites for health and wellness coaches and practitioners who are ready to grow their business with more clarity, confidence, and ease.
After designing over 100 custom websites and selling over 1,000 templates that support women-owned wellness brand, I’ve seen firsthand how a strategic, beautiful, and professional website can completely shift the way you show up and how you sell online.
This blog is where I share the real stuff: design tips, marketing strategies, and behind-the-scenes insights to help you build a brand online that actually works for you.
Disclaimer: My policy is to only share products and resources that have brought value to me and/or I believe will bring value to my audience. Some of the links in this post are affiliate links, and I will earn a commission if you make a purchase using them.
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