How This Health Coach Increased Her Revenue with a Glo Squarespace Template
See how The Healer, a Squarespace template built for wellness coaches, helped pelvic pain coach Jessica Hetherington launch a site she's genuinely proud to share - plus the sign-ups and revenue that followed.
Before Jessica Hetherington launched thepelvicpainmentor.com, she wasn't convinced people would even understand what she does. She wanted a website gorgeous enough to match her brand, and by her own admission, she was "VERY not tech savvy."
After launching her new website with The Healer template, she now has regular sign-ups, and increased revenue- so it’s a no brainer that not only does her audience “get what she does”, but they also want her help.
Here's how she got from one to the other - the obstacles, the process, and the results she's still bragging about today.
Pelvic Pain Coach, Jessica Hetherington: Who Is She?
Jessica Hetherington runs a coaching practice for women dealing with pelvic pain - a niche that requires a website to do something most template buyers don't think about: build trust with someone in pain before they've ever spoken to her.
This was Jessica’s first website launch for this brand, which meant starting from zero. "I didn't have an old website for this brand. I wanted something absolutely gorgeous that would really capture my business and brand," she told me.
That distinction matters. She was building the first impression of a brand new practice, in a category where credibility has to be established immediately or visitors leave.
The Fear Before Launching Her Squarespace Coaching Website: "I Feared People Wouldn't Understand What I Did"
Jessica's biggest worry wasn't design. It was clarity. "I feared people wouldn't understand what I did," she said, "but the content prompts [within the template] helped so much that I no longer have that fear."
Content prompts are the built-in copy guidance inside each Squarespace template for wellness coaches - section-by-section direction on what to say and where, so a coach isn't staring at a blank page trying to explain her work from scratch. For a niche as specific as pelvic pain coaching, that structure did the heavy lifting Jessica was most afraid she'd get wrong.
She's since said the site is "so well done thanks to the [tutorial] videos and tips" - a combination of the prompts inside the template and the tutorials that walked her through customizing them.
Ipad Mockups of The Healer
Responsive device mockups of The Healer
Ipad and Iphone mockups of The Healer
Why The Healer Template Was the Perfect Fit for This Wellness Practitioner
Jessica didn't pick The Healer just because it was pretty. She picked it because of what the design communicates before a single word is read. "The Healer template was absolutely perfect for my brand," she said. "I wanted something that was calm, luxury, feminine and really invited people in for a very vulnerable topic like pelvic pain."
That's the exact job a template needs to do for a health and wellness practice: signal safety before the visitor reads a single sentence of copy. A woman researching pelvic pain support is most likely feeling anxious, often skeptical, and deciding in seconds whether this practitioner feels like someone she can trust. Calm and inviting isn't just a vibe - it's a functional design requirement for this audience, the same way it matters across every Squarespace website for wellness and health coaches.
Even “No Tech Savvy” Health Coaches Can Do It: Inside The Glo Up Lounge
Here's the part I love most. Jessica described herself as "VERY not tech savvy" (her words) and then finished building and launching her site anyway.
The Glo Up Lounge is my library of step-by-step video tutorials that comes with every template, breaking the customization and launch process into small, sequential tasks instead of one overwhelming to-do list. Jessica's favorite part was exactly that: "The videos and how it was broken down into actionable chunks. I am VERY not tech savvy and I was able to complete this which says a lot about the experience!"
And she didn't pretend it was effortless, which is the kind of honesty I'd rather have than a glowing exaggeration. "It was still a lot of work, don't get me wrong, but you guys made it literally as easy as it could possibly be without hiring someone to do it." A template shortens the road. It doesn't remove it. Jessica still had to write her copy, choose her images, and make real decisions about her brand - the tutorials just meant she never had to guess what came next.
Wellness Website Results: Increased Sign-Ups and Revenue
This is the part worth bragging about on her behalf. "Every single person who I've sent to my website gives me compliments," Jessica said. "I have regular sign-ups and increased revenue, and multiple people have told me they saw my website and they knew 'I got it.'"
That last line is the entire point of a wellness coaching website: converting a stranger's first impression into the belief that this practitioner understands her specific problem. A brand website functioning as the credibility layer isn't unique to Jessica's field, either — the Bazaarvoice Shopper Preference Report 2025 found that brand websites remain shoppers' first stop before a purchase decision, ahead of social media or marketplaces. Jessica's site is doing exactly that job for her practice -before a discovery call ever happens.
Beyond the sign-ups, Jessica pointed to something less measurable but just as important: "I feel extremely proud of my website, it is gorgeous, and my favorite thing about it is the confidence it has given me as a coach. It is the absolute foundation of my business and brand. I am PUMPED to send people to my website." That confidence shift - from avoiding her own link to actively sharing it - is a pattern I see over and over with coaches who finally have a site that matches how good they are at the work. If your own website confidence needs a similar reset the guide to increasing website conversions for health coaches breaks down the specific fixes that tend to move the needle fastest.
FAQs: Squarespace Templates for Health and Wellness Coaches
Q: Do I need to be tech savvy to launch a Squarespace template?
A: No. Jessica described herself as "VERY not tech savvy" and still launched her site using the built-in content prompts and step-by-step video tutorials that come with each template.
Q: How long does it take to launch a website with a Squarespace template?
A: It varies by how much content you already have written, but most coaches in as little as a few days to a couple focused weeks rather than months, since you’re pretty much just filling in your words and images in a prebuilt, done-for-you website.
Q: Will a template actually fit a specific coaching niche, like pelvic pain or somatic work?
A: Yes, if the template's tone matches your audience's emotional needs. Jessica chose The Healer specifically because its calm, feminine feel invited people in around a vulnerable health topic, which mattered more to her than generic customization options.
Q: Is a Squarespace template still "a lot of work" compared to hiring a designer?
A: It's meaningfully less work than a custom build, but it's not zero effort -you're still writing copy and making brand decisions. Jessica put it plainly: "It was still a lot of work, don't get me wrong, but you guys made it literally as easy as it could possibly be without hiring someone to do it."
The Takeaway
Jessica went from scared people wouldn't understand her work to hearing, over and over, that they "got it" the moment they landed on her site. That's what a template built for your actual audience is supposed to do - hand you the structure and the confidence to launch something you're proud to share, without pretending the work disappears.
If you're sitting where Jessica was six months ago, browse the templates built for coaches, therapists, and holistic practitioners and see which one matches your brand's tone. Not ready to commit yet? Grab the Free Website Starter Kit and start with the groundwork first.
Shop the Templates
If you liked this you might also like:
→ Best Squarespace Website Templates for Health & Wellness Coaches
→The Complete Guide to Squarespace Templates for Health & Wellness Websites
→ The Ultimate Guide to Building a Health & Wellness Website on Squarespace
→ Avoiding Website Templates Because of Tech Stress? Read This!
→ DIY Website Template vs. Web Designer: How to Choose Your Website Path
→ 4 Common Website Template Myths Debunked
→ 5 Ways a Squarespace Template Can Increase Client Bookings
Hey I'm Jamie - Squarespace Web Designer and Certified Health Coach
I specialize in building strategic, elevated Squarespace websites for health and wellness coaches and practitioners who are ready to grow their business with more clarity, confidence, and ease.
After designing over 100 custom websites and selling over 1,000 templates that support women-owned wellness brand, I’ve seen firsthand how a strategic, beautiful, and professional website can completely shift the way you show up and how you sell online.
This blog is where I share the real stuff: design tips, marketing strategies, and behind-the-scenes insights to help you build a brand online that actually works for you.
Disclaimer: My policy is to only share products and resources that have brought value to me and/or I believe will bring value to my audience. Some of the links in this post are affiliate links, and I will earn a commission if you make a purchase using them.
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