8 Ways to Create Hype for Your Squarespace Website Launch
Launching a website isn’t just about “going live.” It’s about creating momentum, clarity, and confidence around your brand. As a Squarespace web designer for wellness professionals and health coaches, I see so many launches fall flat- not because the site isn’t beautiful, but because there’s no strategy behind the rollout.
In this post, I’m sharing how to create real hype around your Squarespace website launch so it attracts aligned clients and sets your business up for growth from day one.
If you’re in the middle of building a new website, you already know how much intention and energy goes into it. From mapping out your pages, refining your offers, building your funnel, and writing your copy, to designing every section with care…this is real work. Your website isn’t just another task on your to-do list. It’s a reflection of your growth, your vision, and the future of your business. Which is exactly why it deserves to be seen.
Because let’s be honest…launching a beautiful new website only to hear crickets afterward is not the vibe.
Creating hype around your launch helps you build momentum before your site even goes live. It invites people into your process, warms up your audience, and creates genuine excitement around what you’re creating. Instead of feeling like you’re shouting into the void, you’re opening the door to connection, curiosity, and aligned opportunities.
By the end of this post, you’ll have eight simple, intentional ways to create hype around your website launch. You’ll walk away with clarity, confidence, and ideas you can start using right away to promote your new site in a way that feels exciting and true to you.
How to Promote Your Squarespace Launch with Strategy
A beautiful website deserves more than a quiet “it’s live” post and a couple of story slides. Your launch is your chance to build momentum, spark curiosity, and invite people into your new chapter in business.
I see so many Squarespace launches lean heavily on visuals, but miss the strategy that actually makes a launch feel exciting and intentional. Things like what you’re teasing beforehand, how you talk about the transformation your site represents, where you’re sending people, and how you’re following up all matter. When your launch is planned with purpose, your website doesn’t just look good…it feels meaningful, magnetic, and worthy of attention.
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How to Promote Your Squarespace Website Launch
1 | Team up with industry friends or aligned local businesses
Collaborating with others in your space is one of the easiest ways to create organic hype around your website launch. When you share your launch with people who already serve your dream clients, your visibility grows in a way that feels natural and supportive, not salesy.
If you know another professional who’s also launching something new, consider teaming up. You could create a few fun Instagram posts or reels together, co-host a giveaway, or even collaborate on a small freebie that you both share with your email lists. It gives your launch more energy while introducing your brand to a fresh, aligned audience.
When choosing who to partner with, look for brands that attract the same type of clients you want to work with. Their audience should already feel like a good fit for your work.
It’s also powerful to collaborate with businesses that complement your services rather than compete with them. If you run a yoga studio, that might look like a local juice bar, an activewear boutique, a wellness spa, or a health coach your clients already love. These partnerships feel natural because you’re all part of the same ecosystem, supporting the same kind of woman from different angles.
2 | Share behind-the-scenes and sneak peeks
Let your audience in on the process. Behind-the-scenes content builds connection and creates natural excitement around your launch before it ever goes live. If you’re working with a designer, ask for a few work-in-progress screenshots or short video clips that you can share as your site comes together.
People love seeing the evolution. It makes your launch feel real, personal, and exciting, and it invites your audience to feel like they’re part of the journey with you. Instagram Stories and your weekly email are perfect places for this. Pair your sneak peeks with a short caption about why this new website matters to you. What does it represent for your business? How will it better support your clients? Where do you see this next chapter taking you?
You can also turn these moments into simple Reels. Share a before-and-after, a quick walkthrough of your homepage, or a short clip explaining what shifted for you during the redesign. This kind of content builds anticipation while quietly showing your growth, clarity, and professionalism—without needing to hard sell anything.
3 | Run ads for your new website (only if you’re already confident with ads)
I only recommend this step if you’ve run ads before and had success with them. Ads can be powerful, but they work best when you already understand your audience, your messaging, and what converts. If you’re completely new to ads and don’t know where to start yet, this is something to save for later- not something to experiment with during a launch.
If ads are already part of your strategy, they can be an amazing way to amplify your website launch. You can run Facebook, Instagram, Pinterest, or Google Ads that direct people to your email list, inviting them to be the first to know when your new site goes live. Pairing this with a new free resource or giveaway makes the experience feel exciting and intentional, not just promotional.
One of the biggest benefits of ads is targeting. You get to put your launch in front of people who actually align with your brand, values, and services, instead of hoping the right audience finds you organically. When done well, ads don’t just create hype- they bring in higher-quality traffic that’s more likely to engage, join your list, and convert once your website is live.
4 | Use email marketing as your launch anchor
Your email list is one of the most powerful tools you have during a website launch. These are the people who already trust you, care about your work, and are most likely to actually click, explore, and engage with your new site (aka your warm audience). That’s why your launch should feel especially intentional here.
Start warming up your list a few weeks before you go live. Share small updates, sneak peeks, and personal reflections about the process. Talk about what this website represents for you and your business. Credit your designer, copywriter, or photographer if you worked with one. Let your subscribers feel the evolution with you, not just the final result.
It’s also a great time to introduce something new that will launch alongside your site, like a free resource, a refreshed service, or a limited-time giveaway. You can build anticipation around this in the days leading up to your launch so it feels like a moment, not just an update.
And don’t forget to educate as you go. Start sharing little pieces of what people will find on your new site- tips from your upcoming blog posts, clarity around your services, or answers to common questions. This positions your website as a valuable destination and makes clicking through on launch day feel exciting and purposeful.
5 | Host a special offer/giveaway
A launch is the perfect excuse to create something fun and interactive that gets people excited to visit your new website. A special offer or giveaway gives your audience a clear reason to click through, explore, and engage with your new space instead of just liking a post and scrolling on.
Start teasing your giveaway a week or two before your launch so anticipation can build. The key is to make your website the center of the experience. For example, you might ask people to visit your site and send a screenshot of their favorite page, sign up for a free resource that’s only available on your website, or explore a new service you’ve just launched.
You can also encourage sharing by asking participants to tag a friend who would love your work or who’s in a similar season of business. This naturally expands your reach while keeping the energy light and community-driven. When done well, a giveaway doesn’t feel promotional- it feels like a celebration of your growth and an invitation into your next chapter.
6 | Write a meaningful post about why you’re launching
This is the post that makes your launch feel real. Beyond the visuals and announcements, take time to share the story behind your new website. Let your audience see the heart of the change, not just the end result. This is what people remember.
Talk about the transformation this website represents for you and your business. Maybe it reflects growth, clarity, confidence, or a deeper commitment to your work. Share what feels different now and what you’re excited to step into next.
You can also highlight how this new online space better supports your clients. Is it easier to navigate? Easier to book? More reflective of your values? Does it offer more education, resources, or clarity around your services? Show them how this upgrade benefits them, not just you.
And don’t be afraid to tell the story. What did your old site feel like? What wasn’t working anymore? What shifted during this process? Before-and-after narratives create emotional connection and make your launch feel meaningful instead of transactional.
If you have a lot to share, let it unfold over a few posts. A small series can be a beautiful way to honor the journey and bring your audience along as you step into this next chapter.
7 | Collaborate with your web designer/ photographer / copywriter
Your website launch isn’t just your moment, it’s also a celebration of the creative team who helped bring your vision to life. Collaborating with your designer, photographer, or copywriter is an easy and natural way to expand your reach while honoring the work that went into your site.
Ask if they’d be open to sharing your launch together. This could look like tagging each other in posts, sharing behind-the-scenes content, or posting before-and-after visuals that highlight the transformation. When multiple people talk about the same project, it creates a ripple effect of visibility and excitement.
These creatives often have audiences that are already aligned with yours, which means your launch gets seen by people who truly appreciate thoughtful, intentional branding and design.
And don’t forget to give credit on your website, too. Adding a small “Designed by,” “Photography by,” or “Copy by” in your footer is a beautiful way to honor their work while building trust and credibility with your audience.
8 | Develop a new special offer/service/product to drop at launch of website
Pairing your website launch with something new gives your audience a real reason to show up, click through, and engage. It turns your launch into an experience, not just an announcement. A fresh offer creates excitement and gives your new site immediate purpose and momentum.
This could be a limited-time service, a special discount, a new freebie, or even a brand-new product you’ve been wanting to release. Whatever you choose, make sure it lives on your website and has its own landing page so people can explore it and sign up directly through your new space.
You can start promoting this weeks before your launch to build anticipation. Share what’s coming, why you created it, and how it supports your audience. Invite people to join a special waitlist or email segment so they’re the first to know when it drops. This not only builds excitement, it also helps grow your email list with highly engaged subscribers.
A few ideas that work beautifully:
A limited-time discount on a service or product
A new free resource tied to your launch
A special launch-only offer
A brand-new program, session type, or digital product
When your website goes live and something new drops with it, your launch feels intentional, elevated, and aligned with growth- not just visually refreshed.
Squarespace Website Launch Tips for Health Coaches & Wellness Professionals
Your launch should feel intentional, not noisy. Instead of trying to do everything, focus on a few strategic moves that create clarity, connection, and momentum. These tips aren’t about posting more or hyping harder- they’re about making your launch feel grounded, thoughtful, and aligned with the way wellness brands actually build trust.
Anchor your launch around one core message
Decide what this website represents: clarity, growth, professionalism, confidence, expansion. Let every post, email, and caption come back to that one theme.Write one simple launch script for yourself
A short paragraph you reuse everywhere: why you launched, what changed, who it’s for, and where to go. This keeps your messaging consistent and calm.Position the website as a business upgrade, not just a design update
Talk about credibility, ease, boundaries, and how your site now supports your energy and time better.Use contrast: before vs after
Share what felt heavy, messy, or unclear before- and what now feels grounded, aligned, and intentional.Invite interaction, not just clicks
Ask them what page they love most, what surprised them, or what feels most “you.”
This deepens engagement and trust.Treat your launch like the start of a new season
Not a one-day event. Reference it in future content as “this new chapter” or “this next version of my business.”Let it be imperfect and human
Wellness brands thrive on authenticity. Your energy, honesty, and intention matter more than polish.
These are the kinds of launch strategies that build long-term authority and connection, not just short-term excitement.
How I Help Wellness Brands Prepare for a High-Impact Squarespace Launch
After designing websites for 90+ wellness brands, I’ve learned that hype only works when it’s backed by clarity, structure, and a website that actually supports your goals.
Every launch I support starts long before anything goes live. I help wellness brands slow down and get clear on what they actually want their website to do for them. That means defining their core message, refining their offers, and making sure their site structure guides visitors with ease and intention. We focus on things like user experience and creating a path that feels natural for someone to go from curiosity to connection.
If you’re a wellness professional who wants a Squarespace website that feels aligned and strategically built to convert, my squarespace web design services were created exactly for that.
How long does it take to launch a Squarespace website?
It really depends on how you build your site. A fully DIY website built from scratch usually takes the longest- anywhere from a few weeks to several months- because you’re making every design, layout, and strategy decision on your own. Using a premium Squarespace template can dramatically speed things up, and many people are able to go live in just a couple of days once their content is ready. Working with a Squarespace designer can range from weeks to several months depending on scope and availability. For example, our squarespace web design process is streamlined so clients can launch in as little as two weeks.
How do I know if my Squarespace website is live?
Go to your Squarespace dashboard, click Settings → Website → Site Availability. If your site is set to Public, then your website is officially live and visible to everyone.
Do I need a designer to launch a Squarespace website?
Nope! Squarespace is built to be user-friendly and doesn’t require coding or special design skills. It’s a drag-and-drop platform that makes it possible to launch on your own. A designer simply helps bring in strategy, polish, and structure if you want a more elevated, conversion-focused experience.
How much does it cost to hire a Squarespace designer?
Pricing varies based on the level of customization and support you want, but for most small service-based businesses, professional Squarespace design typically ranges from $2,000 to $10,000+. This usually includes strategy, design, development and launch. If you’d like to explore our 1:1 Squarespace web design services, you can learn more here.
Can I start my Squarespace website from scratch?
Yes, absolutely. But it’s not always the easiest or most efficient option- especially if you’re feeling overwhelmed by design decisions or structure. Starting from scratch often leads to second-guessing and slow progress. That’s why we recommend using a premium Squarespace template, especially if you’re a wellness brand. Our templates are designed specifically for wellness professionals and health coaches, with the layout, flow, and strategy already built in, so you can skip the DIY overwhelm and launch with confidence.
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Hey I'm Jamie | Squarespace Web Designer and Certified Health Coach
I specialize in building strategic, elevated Squarespace websites for wellness professionals who are ready to grow their business with more clarity, confidence, and ease.
After designing over 90+ websites and supporting dozens of women-owned wellness entrepreneurs, I’ve seen firsthand how intentional design and smart strategy can completely shift the way you show up, and how you sell.
This blog is where I share the real stuff: design tips, marketing strategies, and behind-the-scenes insights to help you build a brand online that actually works for you.
Disclaimer: My policy is to only share products and resources that have brought value to me and/or I believe will bring value to my audience. Some of the links in this post are affiliate links, and I will earn a commission if you make a purchase using them.
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