How to Use Pinterest Marketing for Small Business
If you think Pinterest is just for DIY enthusiasts and recipe hunters, think again…
I’m about to change your perspective and show you how Pinterest is actually a powerful marketing platform for small businesses!
What is Pinterest, exactly?
Contrary to popular belief… Pinterest is not a social media platform!
Nope! Pinterest is actually a visual search engine. What makes Pinterest different from Google or other search engines is the fact that it’s visually focused and is a great place to find inspiration for new projects. In fact, 85% of Pinners say they use Pinterest to plan new projects. This means it can be the perfect place to share content, build your brand, educate and inspire a new audience that is getting ready to work with you!
But, how do you start? What kind of content works best? Is this platform right for your business? And most importantly, how can you turn pins into profits?
We've got you covered! This post will guide you through the ins and outs of Pinterest marketing, tailored specifically for small businesses. Whether you're selling handcrafted jewelry, offering coaching services, or starting a recipe blog, you'll find tips and strategies here to help your business flourish on Pinterest.
In this post we’ll cover:
How do small businesses use Pinterest?
What kind of businesses are right for Pinterest?
What kind of content works best on Pinterest?
How do beginners get started with Pinterest for business?
So, grab a cup of coffee, settle in, and let's dive into the world of Pinterest marketing. It's time to transform your small business with the power of pins and creativity!
Don’t forget to save this post to Pinterest!
The Ultimate Guide to Pinterest Marketing
How Do Small Businesses Use Pinterest?
Pinterest is more than just a place for craft enthusiasts and DIY projects. It's a dynamic platform where businesses, especially small ones, can thrive. Here's how:
Showcase Your Products and Services: Create visually appealing boards and pins to showcase your offerings. This will grow awareness around your brand, services, and products.
Drive Traffic to Your Website: Pinterest is excellent for driving organic traffic to your website. Include links to your website in your pins and descriptions to lead users to your online store or services. Learn more about increasing website traffic with Pinterest.
Connect with Your Target Audience: Pinterest allows you to engage with your target audience through shared interests. Follow relevant boards, interact with users, and build a community around your brand.
Inspire and Educate: Share content that inspires and educates your audience. This could include blog posts, infographics, videos, and tutorials. By providing valuable content, you can establish yourself as an authority in your niche.
What Kind of Businesses are Right for Pinterest?
Pinterest is a versatile platform, but some businesses are better suited for it. Here are some of the best industries performing on Pinterest:
E-commerce Stores: Whether you sell fashion, home decor, or handmade crafts, Pinterest is an excellent platform to showcase your products. High-quality images and well-optimized pins are key to success here.
Service-Based Businesses: If you offer services such as coaching, consulting, design, marketing, business and more, you can create valuable content on Pinterest. Share industry tips, how-to guides, infographics, lead magnets, media kits, and blog or podcast content.
Event Planners and Wedding Services: Pinterest is a goldmine for those in the event industry. Share mood boards, decor ideas, and plan inspiration to attract engaged couples and party planners.
Health and Wellness: Fitness trainers, nutritionists, and wellness coaches can provide valuable content on Pinterest, such as workout routines, healthy recipes, and lifestyle tips.
Artisans and Crafters: If you create handcrafted products, Pinterest is an ideal platform to showcase your creations. You can inspire others with your unique items.
Home and Interior Design: Interior designers, decorators, and home improvement businesses can use Pinterest to display their work and provide home improvement tips.
Fashion and Beauty: Clothing boutiques, makeup artists, and hairstylists can utilize Pinterest to share fashion trends, beauty tips, and styling inspiration.
What Kind of Content Works Best on Pinterest?
The success of your Pinterest marketing efforts largely depends on the type of content you share. Here are content ideas that you can use in your Pinterest marketing strategy:
Blog Posts: Share your latest blog posts on Pinterest to offer valuable insights and tips to your audience. Whether it's a guide on a trending industry topic or a how-to article, your pins will direct users to your website for in-depth information.
Pin Idea: Create an eye-catching image related to your blog post, use an attention-grabbing headline, and overlay your business logo or website URL. Include a concise description of what the post offers.
Podcast Episodes: Spread the word about your podcast by pinning individual episodes. Tease the content, share intriguing snippets, and direct your Pinterest audience to your podcast platform for a listen.
Pin Idea: Design a visually appealing pin with a podcast episode title, episode number, and a striking image. Add a short and engaging description to entice users to click through to listen.
Freebies & Lead Magnets: Offer free downloadable resources or lead magnets to build your email list. Pins that lead to landing pages for these freebies can be a great way to attract and engage potential clients.
Pin Idea: Design a pin that clearly conveys the value of your freebie, such as an e-book, checklist, or template. Use visuals and persuasive text to encourage users to click to access the free resource.
Digital Products: If you offer digital products like e-books, templates, or online courses, create pins that showcase their benefits. Pin designs can act as mini sales pages, directing users to your product page for purchase.
Pin Idea: Craft visually appealing pins that feature your digital product, emphasizing its unique selling points. Include a "Shop Now" call-to-action button and a clear product title.
Educational Infographics: Infographics simplify complex information and are highly shareable. Share your educational infographics on Pinterest to demonstrate your industry knowledge and provide valuable insights.
Pin Idea: Design an infographic that visually represents the key points of your content. Include an engaging headline, your business name, and a brief description of the infographic's topic.
Portfolio Projects: Showcase your work and portfolio projects on Pinterest to give potential clients a visual taste of your skills and capabilities. These pins can lead to your portfolio page or specific project descriptions.
Pin Idea: Create a visually appealing pin featuring a high-quality image of your portfolio project. Include the project title, your business logo, and a brief description of the work.
Services: Use Pinterest to highlight your services with engaging pins. Share the benefits, process, and value of what you offer. Pins can lead to your service pages for more information.
Pin Idea: Craft visually appealing pins that showcase your services, using persuasive headlines, a brief description, and an invitation to "Learn More" or "Book Now."
Coaching Packages: Promote your coaching services and packages with pins that highlight the transformation your clients can achieve. Invite users to explore your coaching offerings and book a consultation.
Pin Idea: Design pins featuring the benefits of your coaching packages, use persuasive text to encourage action, and include a "Book Now" or "Discover More" call-to-action button.
Remember to optimize your pins for Pinterest by using eye-catching visuals, concise and engaging descriptions, and relevant keywords. Consistency in branding and pin design can help build recognition and trust with your audience.
How Do Beginners Use Pinterest for Business?
If you're new to using Pinterest for business, here are some beginner-friendly steps to get started:
Create a Business Account: If you haven't already, switch to a Pinterest Business Account. This provides access to analytics and advertising options.
Optimize Your Profile: Add a professional picture or logo for your profile picture. Write a compelling bio and include keywords related to your niche.
Create 10+ Boards: Create boards using topics that reflect your brand, content buckets, and the interests of your target audience. Do not includes personal boards that have nothing to do with your business or ideal clients.
Pin Regularly: Consistency is key. Pin regularly to keep your profile active and engage your audience. Aim to pin at least one fresh new pin each day. Use an automated scheduling system like Tailwind to batch your Pins each month.
Use Keywords: Incorporate relevant keywords in your pin descriptions, board titles, and bio to improve your visibility in search results. Research popular keywords in your niche to optimize your content.
Analyze and Adjust: Use Pinterest Analytics to track the performance of your pins and boards. Pay attention to which pins are getting the most engagement and use this information to adjust your strategy. Experiment with different types of content, posting times, and frequency to find what works best for your audience.
Promote Your Pinterest Account: Cross-promote your Pinterest account on other social media platforms and your website. Encourage your existing audience to follow you on Pinterest.
By following these tips and consistently engaging with your audience, you can leverage the power of Pinterest to market your small business effectively. With its unique visual appeal and engaged user base, Pinterest is an excellent platform for women-owned small businesses looking to make their mark in
Next Steps
Pinterest offers a fresh, unique and powerful way for small businesses to market themselves and actually get noticed online. It offers a refreshing alternative to social media marketing, and its potential to drive thousands of visitors to your website each month is a nice perk too!
In this post we covered:
How small businesses use Pinterest?
What kind of businesses are right for Pinterest?
What kind of content works best on Pinterest?
How do beginner get started with Pinterest for small business?
So, if you’re tired of spending hours each week on social media marketing with few results, or you’re just ready to try something new and tap into a fresh audience, then it’s time to unlock the full potential of Pinterest for your small business. Start your journey today by implementing the Pinterest marketing tips and best practices we've discussed.
If you liked this post, you may also like:
→ How to Drive More Traffic to Your Website with Pinterest
Don’t forget to save this post to Pinterest!
Hey I'm Jamie
-web designer, brand strategist, and former certified health coach turned creative studio founder. I specialize in building strategic, elevated Squarespace websites for wellness professionals who are ready to grow their business with more clarity, confidence, and ease.
After designing over 90 websites and supporting dozens of service-based entrepreneurs, I’ve seen firsthand how intentional design and smart strategy can completely shift the way you show up, and how you sell. This blog is where I share the real stuff: design tips, marketing strategies, and behind-the-scenes insights to help you build a brand that actually works for you.
Disclaimer: My policy is to only share products and resources that have brought value to me and/or I believe will bring value to my audience. Some of the links in this post are affiliate links, and I will earn a commission if you make a purchase using them.
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