Rachael Courtier
Therapist
elegant • earthy • professional
Client Overview
Rachael Courtier is an experienced therapist who had built her practice for years with a specialty helping neurodivergent women with relationships.
What she didn't have was a website that said any of this.
Her existing site was a one page business card with a brief bio and contact information. It didn’t speak to the women she actually wanted to work with and it didn’t communicate her authority in her space. She came to Glo ready to change that. She wanted to stop relying on insurance referrals and directory listings to keep her calendar full, and instead start building a practice in the area of therapy she helped her clients thrive in.
Services: Custom Web Design + Brand Kit + SEO + Copywriting
Strategy Call to align brand goals, design vision, and map out website
5-Page Custom Squarespace Website
Website Brand Kit (colors, fonts, website styling)
SEO Setup package
Website Copywriting Template to streamline content writing
Professional Copywriting Editing Services
Mobile Optimization
Tech Integrations (email marketing, CRM, social media)
Domain connection + Launch setup
The Problem
Rachael's work was specific, deep, and effective - a blend of somatic therapy, IFS, and ketamine-assisted psychotherapy that most therapists aren't trained to offer. But none of this was communicated in her old website.
She'd been getting by on referrals, but she was ready to build something she actually owned. Something that could attract her ideal clients organically, without depending on a directory or a social media algorithm to keep things moving.
There was also a communication challenge. The kind of work Rachael does isn't easy to put into words, and most therapist websites that try end up reading like a clinical handbook. Rachael had experienced that herself scrolling through other people's sites. She wanted something different: copy that could meet her ideal client where she actually was, and make her feel understood before she'd even booked a call.
And underneath the strategy, there was a more personal concern. Rachael didn't feel techy. She'd never built a website, didn't know where to start, and wasn't looking for someone to hand her a finished product and disappear. She needed a clear, guided process- one that felt manageable from the very first step.
What We Did
We started with a deep-dive strategy session to get clear on Rachael’s business goals and what her website needed in order to help her achieve these.
We created a five-page Squarespace site that was structured to lead visitors through an experience- not just a list of services. The services section was written to lead with transformation and outcome, so a visitor could understand the value of Rachael's approach without needing a clinical background to follow it. The blog was set up as a long-term SEO driver and trust-builder, giving Rachael a way to show up as the authority she is without relying on social media to do it.
We also developed a brand kit (colors and fonts) to speak to both Rachael and the woman she wanted to attract. Her site aesthetic is earthy and grounded, with a quiet moodiness that signals depth, balanced by soft neutrals that keep it from feeling heavy. Sage green as the primary color with warm creams to balance out a clean palette, elegant serif typography, and rounded image styling throughout. This brand aesthetic communicates warmth, depth, calm, and safety.
Copywriting support helped Rachael translate years of clinical experience into messaging that's clear, specific, and speaks directly to the woman who needs to find her.
And every step of the process was broken down and communicated clearly so she felt confident every step of the way.
The Outcome
Rachael launched with a website that finally reflects the depth and specificity of her work - built to attract the right clients organically and position her as a credible authority figure in her space.
She has a strong SEO foundation, a blog ready to grow with her practice, and the systems in place to capture and convert leads without adding complexity to her day-to-day.
And for someone who came in genuinely unsure if she could get through a website build… she did! And she walked away with something she's proud to share.
“I am so happy with the website and your talent for design! Working with you has meant a lot, and as a result I have more confidence as I build my brand and online presence. Thank you for all of your invaluable help, I could have never achieved this on my own!”
-Rachael C.
Ready to Get Started?
Here’s How it Works:
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Start by filling out this quick 90-second inquiry form with a few details about your business and what you’re envisioning. I’ll review everything and get back to you within 24 business hours. (Honestly, probably less- your inquiries are my favorite emails to open!)
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I’ll follow up with a link to my calendar so you can book your 30-minute discovery call. This is a fun, no pressure chat where we get to meet, start mapping out your website, make sure the vibes are good, and talk about our astrology charts (jk… maybe- but you’d be surprised how many times this comes up on my client calls!).
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After our call, you’ll receive a personalized website proposal outlining exactly how we’ll bring your site to life- from strategy to design to launch. You’ll see the full scope, timeline, and investment clearly laid out, so you can move forward feeling informed, confident, and ready to take the next step.
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Once you accept your proposal, you’re officially on the schedule. Your new website is only weeks away, so this is the moment to celebrate! Pop some bubbly (or pour a cup of your expensive tea), feel the relief hit, and get excited… because it’s happening!!