Her Soul NYC
women’s wellness coach
feminine • warm • retro • elevated • empowering
Client Overview
Tori is the founder of Her Soul, a wellness coaching practice supporting women through intuitive guidance, energy healing, and ceremony. After three years of growing a successful word-of-mouth business, she was ready to step into a more expansive, aligned online presence that could support deeper visibility and attract the right clients with clarity and confidence.
Services: Custom Web Design + Custom Brand Package
Strategy Call to align brand goals, design vision, and map out website
Custom Brand Package (brand strategy, logo suite, color palette, font styling, visual direction, brand style guide)
5-Page Custom Squarespace Website
Website Copywriting Template to streamline content writing
Mobile Optimization + Clean, modern layouts
Tech Integrations (email marketing, forms)
Domain connection + Launch setup
The Problem
Though Tori had created several beautiful Squarespace sites on her own, she struggled to bridge the gap between visual design and strategic function. She had never invested in formal branding or conversion strategy- and while her work resonated deeply in-person, her website wasn’t translating that energy online. Sales from her site were minimal, and she was tired of constantly trying to “fix” things on her own. She needed a cohesive brand and website that not only reflected the depth of her work, but also converted.
What We Did
We paired a Custom Brand Package with a full Custom Website build to help Tori bring her vision to life. We started with a brand strategy session to understand her voice, values, and goals. From there, we created a soft yet powerful brand identity that honors the feminine, spiritual, and expansive energy of her work through color, typography, and visual language.
Then we designed a fully custom Squarespace site built to reflect that same energy while guiding visitors through a clear and intentional journey. We clarified her services and wove in thoughtful CTAs to drive connection and conversion. Throughout the process, we provided guidance on content, layout, and flow to ensure the site supported her long-term vision.
The Outcome
Tori now has a cohesive brand and online home that captures the fullness of her work- something she’s proud to share and excited to grow with. The final site is visually rich, emotionally resonant, and built on a strong strategic foundation. Since launch, she’s received glowing feedback from her community and finally feels that her business and brand are aligned. No more DIYing or second-guessing—she’s now positioned for growth with confidence and clarity.
“Jamie has the spiritual creative edge and strategic mindset that every small business owner craves in a designer.”
-Tori H. | Wellness Coach
“When I came to Jamie, I had a successful business and big vision, but I was struggling on translating my work into a cohesive brand. I was tired of putting hours into quick fixes for my brand only to trash them later.
Working with Jamie was the best decision I've made for my business-- and I wish I did it sooner! She captured my vision perfectly and did so in a way that allows for future expansion.”
Ready to Get Started?
Here’s How it Works:
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Start by filling out this quick 90-second inquiry form with a few details about your business and what you’re envisioning. I’ll review everything and get back to you within 24 business hours. (Honestly, probably less- your inquiries are my favorite emails to open!)
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I’ll follow up with a link to my calendar so you can book your 30-minute discovery call. This is a fun, no pressure chat where we get to meet, start mapping out your website, make sure the vibes are good, and talk about our astrology charts (jk… maybe- but you’d be surprised how many times this comes up on my client calls!).
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After our call, you’ll receive a personalized website proposal outlining exactly how we’ll bring your site to life- from strategy to design to launch. You’ll see the full scope, timeline, and investment clearly laid out, so you can move forward feeling informed, confident, and ready to take the next step.
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Once you accept your proposal, you’re officially on the schedule. Your new website is only weeks away, so this is the moment to celebrate! Pop some bubbly (or pour a cup of your expensive tea), feel the relief hit, and get excited… because it’s happening!!