Birth N Beyond
Midwifery & Women’s Health Practitioner
luxe • clean • playful • fresh • confident
Client Overview
Birth N Beyond is a trusted midwifery and wellness practice serving families with compassionate, holistic care in upstate New York. Their in-person presence was known for being calm, warm, and deeply supportive, but their outdated website wasn’t doing them justice.
Services: Custom Web Design + Brand Kit + SEO Essentials
Strategy Call to align brand goals, design vision, and map out website
Custom Brand Kit (color palette, font styling, and visual direction)
5-Page Custom Squarespace Website
Website Copywriting Template to streamline content writing
Mobile Optimization + Clean, modern layouts
Tech Integrations (forms setup)
Domain connection + Launch setup
SEO Setup Package to encourage traffic from search results
The Problem
Their previous website hadn’t been updated in years and was difficult to navigate, clunky on mobile, and didn’t come up in Google search results. It wasn’t reflecting the professionalism or warmth of their care, and it certainly wasn’t helping them attract or book new clients. While they had a great referral system, they knew they needed to get their online presence up to speed in order to grow. They needed a site that was both modern and intuitive, one that felt as safe and welcoming as their office itself.
What We Did
We designed a clean, calming, and strategic Squarespace website built to support client growth and visibility. We started by creating a custom Brand Kit- colors, fonts, and imagery that mirror the soothing, inclusive energy of their practice. The new site now clearly outlines services, simplifies the path to book an appointment, and communicates their values with clarity. We also implemented our SEO Essentials package, ensuring the site is fully optimized for search visibility, from metadata and keywords to technical setup and speed, so new families can easily find them online.
The Outcome
Birth N Beyond is now the #1 business that appears on Google when searching midwives in their area. Their new website finally reflects the experience their clients receive in person: warm, trustworthy, and deeply professional. It’s now easy for prospective clients to learn about services, connect with the team, and book online, all within a few clicks. With strong SEO foundations in place, they’re set up to grow their online reach and consistently bring in aligned inquiries.
The first step is
simple, the shift is big.
01
Book a Discovery Call with Jamie
We’ll get clear on your goals, talk through where your brand is headed, and make sure everything’s aligned before we move forward.
02
Reserve Your
Customized Template
With limited spots available each year, you’ll want to be sure to lock in your website and secure your spot.
03
Launch Your Dream Site with Confidence
Show up online with a site that reflects your energy, supports your growth, and attracts the clients you’re calling in.