Birth N Beyond
Midwifery & Women’s Health Practitioner
luxe • clean • playful • fresh • confident
Client Overview
Birth N Beyond is a trusted midwifery and wellness practice serving families with compassionate, holistic care in upstate New York. Their in-person presence was known for being calm, warm, and deeply supportive, but their outdated website wasn’t doing them justice.
Services: Custom Web Design + Brand Kit + SEO Essentials
Strategy Call to align brand goals, design vision, and map out website
Custom Brand Kit (color palette, font styling, and visual direction)
5-Page Custom Squarespace Website
Website Copywriting Template to streamline content writing
Mobile Optimization + Clean, modern layouts
Tech Integrations (forms setup)
Domain connection + Launch setup
SEO Setup Package to encourage traffic from search results
The Problem
Their previous website hadn’t been updated in years and was difficult to navigate, clunky on mobile, and didn’t come up in Google search results. It wasn’t reflecting the professionalism or warmth of their care, and it certainly wasn’t helping them attract or book new clients. While they had a great referral system, they knew they needed to get their online presence up to speed in order to grow. They needed a site that was both modern and intuitive, one that felt as safe and welcoming as their office itself.
What We Did
We designed a clean, calming, and strategic Squarespace website built to support client growth and visibility. We started by creating a custom Brand Kit- colors, fonts, and imagery that mirror the soothing, inclusive energy of their practice. The new site now clearly outlines services, simplifies the path to book an appointment, and communicates their values with clarity. We also implemented our SEO Essentials package, ensuring the site is fully optimized for search visibility, from metadata and keywords to technical setup and speed, so new families can easily find them online.
The Outcome
Birth N Beyond is now the #1 business that appears on Google when searching midwives in their area. Their new website finally reflects the experience their clients receive in person: warm, trustworthy, and deeply professional. It’s now easy for prospective clients to learn about services, connect with the team, and book online, all within a few clicks. With strong SEO foundations in place, they’re set up to grow their online reach and consistently bring in aligned inquiries.
Ready to Get Started?
Here’s How it Works:
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Start by filling out this quick 90-second inquiry form with a few details about your business and what you’re envisioning. I’ll review everything and get back to you within 24 business hours. (Honestly, probably less- your inquiries are my favorite emails to open!)
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I’ll follow up with a link to my calendar so you can book your 30-minute discovery call. This is a fun, no pressure chat where we get to meet, start mapping out your website, make sure the vibes are good, and talk about our astrology charts (jk… maybe- but you’d be surprised how many times this comes up on my client calls!).
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After our call, you’ll receive a personalized website proposal outlining exactly how we’ll bring your site to life- from strategy to design to launch. You’ll see the full scope, timeline, and investment clearly laid out, so you can move forward feeling informed, confident, and ready to take the next step.
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Once you accept your proposal, you’re officially on the schedule. Your new website is only weeks away, so this is the moment to celebrate! Pop some bubbly (or pour a cup of your expensive tea), feel the relief hit, and get excited… because it’s happening!!