Rooted by Rachel
Functional Nutritionist
nurturing • refined • calming • welcoming • empowering
Client Overview
Rachel is the founder of Rooted by Rachel, a holistic nutrition practice built on the belief that wellness begins with balance, nourishment, and intention. As a new business owner, she was ready to show up confidently and professionally, but needed support to bring her brand to life online.
Services: Custom Web Design + Custom Brand Package
Strategy Call to align brand goals, design vision, and map out website
Custom Brand Package (brand strategy, logo suite, color palette, font styling, visual direction, brand style guide)
5-Page Custom Squarespace Website
Website Copywriting Template to streamline content writing
Mobile Optimization + Clean, modern layouts
Tech Integrations (email marketing, forms)
Domain connection + Launch setup
The Problem
Rachel had attempted to DIY her branding and website, but it left her feeling discouraged and overwhelmed. She had also interviewed other designers who just didn’t seem to get her or her business. She needed someone who understood the wellness space and her ideal clients. She knew her offers had value, but without a cohesive, strategic online presence, she didn’t feel confident sharing her work. She needed a site that would not only look beautiful, but also help her attract the right clients and book out her schedule from the start.
What We Did
We partnered with Rachel to create a full visual and strategic foundation for her business through a Custom Brand Package and a Custom Squarespace Website. We began with a brand strategy session to explore the tone, intention, and emotional experience she wanted to offer her clients. From there, we crafted a soft, minimal, and elevated brand identity rooted in calm confidence and a sense of deep care.
Using this brand direction as our foundation, we then designed a fully custom website that reflects her expertise as a nutritionist and wellness guide. The layout is clean, intuitive, and supportive, designed to gently guide visitors through her philosophy, services, and booking process with ease. Every detail, from typography to site structure, was created to feel aligned, intentional, and professional, setting her up with a site that’s built to grow alongside her business.
The Outcome
Since launching, Rachel’s received an outpouring of love and compliments on her new website, and more importantly, she finally feels confident sharing her work online. Her site now feels like a true extension of her practice: welcoming, trustworthy, and rooted in care. With a seamless booking experience and elevated brand presence, Rachel is set up to grow her business with ease.
“Since launching I’ve seen increased inquires, and growth of newsletter! No more stress on worrying about my website- it’s perfect.”
-Rachel Burkholz | Functional Nutritionist
“I’ve had SO MANY COMPLIMENTS! Many comments on how easy the website is to navigate, how thorough it is, and the tiny details that really help create the experience!
Jamie is just a magical human being. She’s kind, creative, and incredibly talented. I had no idea what I was doing, and she walked me through each step making the experience fun and overall seamless. Her guidance has been invaluable. I felt heard during the entire experience, and she gave me input along the way that I needed!”
Ready to Get Started?
Here’s How it Works:
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Start by filling out this quick 90-second inquiry form with a few details about your business and what you’re envisioning. I’ll review everything and get back to you within 24 business hours. (Honestly, probably less- your inquiries are my favorite emails to open!)
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I’ll follow up with a link to my calendar so you can book your 30-minute discovery call. This is a fun, no pressure chat where we get to meet, start mapping out your website, make sure the vibes are good, and talk about our astrology charts (jk… maybe- but you’d be surprised how many times this comes up on my client calls!).
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After our call, you’ll receive a personalized website proposal outlining exactly how we’ll bring your site to life- from strategy to design to launch. You’ll see the full scope, timeline, and investment clearly laid out, so you can move forward feeling informed, confident, and ready to take the next step.
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Once you accept your proposal, you’re officially on the schedule. Your new website is only weeks away, so this is the moment to celebrate! Pop some bubbly (or pour a cup of your expensive tea), feel the relief hit, and get excited… because it’s happening!!