Rooted by Rachel
Functional Nutritionist
nurturing • refined • calming • welcoming • empowering
Client Overview
Rachel is the founder of Rooted by Rachel, a holistic nutrition practice built on the belief that wellness begins with balance, nourishment, and intention. As a new business owner, she was ready to show up confidently and professionally, but needed support to bring her brand to life online.
Services: Custom Web Design + Custom Brand Package
Strategy Call to align brand goals, design vision, and map out website
Custom Brand Package (brand strategy, logo suite, color palette, font styling, visual direction, brand style guide)
5-Page Custom Squarespace Website
Website Copywriting Template to streamline content writing
Mobile Optimization + Clean, modern layouts
Tech Integrations (email marketing, forms)
Domain connection + Launch setup
The Problem
Rachel had attempted to DIY her branding and website, but it left her feeling discouraged and overwhelmed. She had also interviewed other designers who just didn’t seem to get her or her business. She needed someone who understood the wellness space and her ideal clients. She knew her offers had value, but without a cohesive, strategic online presence, she didn’t feel confident sharing her work. She needed a site that would not only look beautiful, but also help her attract the right clients and book out her schedule from the start.
What We Did
We partnered with Rachel to create a full visual and strategic foundation for her business through a Custom Brand Package and a Custom Squarespace Website. We began with a brand strategy session to explore the tone, intention, and emotional experience she wanted to offer her clients. From there, we crafted a soft, minimal, and elevated brand identity rooted in calm confidence and a sense of deep care.
Using this brand direction as our foundation, we then designed a fully custom website that reflects her expertise as a nutritionist and wellness guide. The layout is clean, intuitive, and supportive, designed to gently guide visitors through her philosophy, services, and booking process with ease. Every detail, from typography to site structure, was created to feel aligned, intentional, and professional, setting her up with a site that’s built to grow alongside her business.
The Outcome
Since launching, Rachel’s received an outpouring of love and compliments on her new website, and more importantly, she finally feels confident sharing her work online. Her site now feels like a true extension of her practice: welcoming, trustworthy, and rooted in care. With a seamless booking experience and elevated brand presence, Rachel is set up to grow her business with ease.
“Since launching I’ve seen increased inquires, and growth of newsletter! No more stress on worrying about my website- it’s perfect.”
-Rachel Burkholz | Functional Nutritionist
“I’ve had SO MANY COMPLIMENTS! Many comments on how easy the website is to navigate, how thorough it is, and the tiny details that really help create the experience!
Jamie is just a magical human being. She’s kind, creative, and incredibly talented. I had no idea what I was doing, and she walked me through each step making the experience fun and overall seamless. Her guidance has been invaluable. I felt heard during the entire experience, and she gave me input along the way that I needed!”
The first step is
simple, the shift is big.
01
Book a Discovery Call with Jamie
We’ll get clear on your goals, talk through where your brand is headed, and make sure everything’s aligned before we move forward.
02
Reserve Your
Customized Template
With limited spots available each year, you’ll want to be sure to lock in your website and secure your spot.
03
Launch Your Dream Site with Confidence
Show up online with a site that reflects your energy, supports your growth, and attracts the clients you’re calling in.