Sculpt by Rind
Holistic Facial Spa
luxe • clean • playful • fresh • confident
Client Overview
Sculpt by Rind, a San Diego-based facial massage studio offering low-tox, science-backed treatments in a fun social setting (think hair salon vibes!). They sought a website that authentically represented her brand and connected with their most aligned clientele.
Services: Custom Web Design + Brand Kit + SEO Essentials
Strategy Call to align brand goals, design vision, and map out website
Custom Brand Kit (color palette, font styling, and visual direction)
4-Page Custom Squarespace Website
Website Copywriting Template to streamline content writing
Mobile Optimization + Clean, modern layouts
Tech Integrations (email marketing, booking)
Domain connection + Launch setup
SEO Setup Package to encourage traffic from search results
The Problem
Sculpt by Rind isn’t your typical facial studio. It’s a bold, modern, social spa experience designed for clients who want quick, effective treatments in a fun, community-driven setting. Their old website easn’t reflecting this and they knew it was costing them clients. The design felt too traditional and understated for such a unique, personality-packed brand. It wasn’t capturing attention, communicating the vibe, or attracting the right people. They needed a site that felt fresh, magnetic, and strategically built to convert.
What We Did
We created a high-impact Squarespace site that feels just as bold and modern as the Sculpt by Rind experience itself. We started with a vibrant Brand Kit- custom colors, typography, and styling that reflect the spa’s playful, elevated energy. From there, we built a clean, strategic website that highlights Kim’s signature facial sculpting services and the studio’s fun, social atmosphere. To make sure the right people could actually find the site, we also implemented our SEO Essentials package, optimizing metadata, keywords, images, and site speed for long-term visibility.
The Outcome
Within 30 days of launch, Sculpt by Rind saw a 1300% increase in Google traffic from search results. The new site doesn’t just look better- it performs better. With a bold brand presence, clear offerings, and strong conversion flow, it now attracts the right-fit clients and makes it easy for them to book. Sculpt by Rind finally has a website that feels aligned with her brand and sets the foundation for growth.
“If you're looking for a website designer who treats your digital presence like a carefully crafted piece of art, Jamie is your person.”
-Kim T.
“Let me tell you about the digital magician who turned my sad, basic website from boring into a sleek, modern masterpiece. Jamie isn't just a website designer—she’s a digital architect, a pixel poet, and basically the Michelangelo of the web world.
My site now looks stunning on everything from a massive desktop monitor to a tiny smartphone screen. My favorite part is the visual storytelling. Each page tells a part of my brand's story without feeling like a corporate brochure.
If you're looking for a website designer who treats your digital presence like a carefully crafted piece of art, Jamie is your person. Just be prepared: working with her might spoil you for all future design experiences.”
Ready to Get Started?
Here’s How it Works:
-
Start by filling out this quick 90-second inquiry form with a few details about your business and what you’re envisioning. I’ll review everything and get back to you within 24 business hours. (Honestly, probably less- your inquiries are my favorite emails to open!)
-
I’ll follow up with a link to my calendar so you can book your 30-minute discovery call. This is a fun, no pressure chat where we get to meet, start mapping out your website, make sure the vibes are good, and talk about our astrology charts (jk… maybe- but you’d be surprised how many times this comes up on my client calls!).
-
After our call, you’ll receive a personalized website proposal outlining exactly how we’ll bring your site to life- from strategy to design to launch. You’ll see the full scope, timeline, and investment clearly laid out, so you can move forward feeling informed, confident, and ready to take the next step.
-
Once you accept your proposal, you’re officially on the schedule. Your new website is only weeks away, so this is the moment to celebrate! Pop some bubbly (or pour a cup of your expensive tea), feel the relief hit, and get excited… because it’s happening!!